Study On The Integrated Development Model Of Fengdong Cultural And Business District

According to the strategic concept of "Xixian New Area " put forward in 2002,the Xixian New Area is an important functional area,and the New Town District is one of the main components of the Xixian New Area.According to the spatial layout plan developed by the group developing in Fengdong New Town,the organic combination of elements such as the living environment of modern service industry,can create a comfortable environment and supporting commercial comprehensive projects that can facilitate the life,entertainment and leisure of the surrounding residents and tourists.In this paper,according to the analyzes and study based on ArcGIS show that: the development and transformation of commercial real estate provides the carrier and space for the development of the creative cause.Led to the rapid development of the Cultural and Creative Industries and other related industries,so that the Cultural and Creative Industries has been unprecedented opportunities for development,especially diversified commercial real estate for the development of the creative industries to provide more opportunities,long-cycle recovery of commercial real estate for the continued development of the Cultural and Creative Industries provides a platform for the continued development of the Cultural and Creative Industries.The development of the creative industries provides ideas for the development and transformation of commercial real estate in the new period,injects vitality,and promotes commercial real estate to serve the current economy and society with a stronger momentum,and the spiritual connotation of the Cultural and Creative Industries is the cultural entry point of commercial real estate,and commercial real estate is the communication carrier that shapes the great development of the Cultural and Creative Industries in the new period.The two will play an advantage to each other,complement each other,will achieve the results more than 1plus 2,can promote the added value of each other’s industrial chain,to maximize economic benefits.Shaanxi Province has a good foundation for cultural innovation,development of software,network and computer services having the greatest impact on the economic development of the region,followed by press and publishing,design services,radio-television-film,advertising exhibitions,tourism-leisure,cultural and artistic transactions.the business district of east and west are located in the fierce economic impact area of Cultural and Creative Industries,the business district of in the north,west and south of Epang Palace are located in the less fierce economic impact area of Cultural and Creative Industries,the business district of in the east of Epang Palace are located in the middle fierce economic impact area of Cultural and Creative Industries,the new industries and othertertiary industries are located in the less middle fierce economic impact area of Cultural and Creative Industries,other industries are far from Epang Palace are located in the minor fierce economic impact area of Cultural and Creative Industries.The integrated development model of the cultural and business district can mainly start from technical,systematic,creative and comprehensive,and establish the model of the integration and development of the cultural and business district of Fengdong New Town.Above all,the integrated development models of culture and business district of Fengdong New Town meet the need of the project construction and have a certain reference value.However,in the process of integration and development of cultural and commercial areas,there are still insufficient protection and activation of historical and cultural heritage,insufficient creative deficiencies in the process of integration and development,and the lack of outstanding local characteristics in the process of integration and development,which need to be explored,promoted and solved in the later stages of development.