| In 2009,the state issued policies to support the development of new energy vehicles.At present,the new energy automobile industry in China has entered a new stage of accelerated development,and the power battery is a supporting product of the new energy vehicle,so the power battery industry ushered in the development opportunity.Ningde era has become the first power battery manufacturer in the world for two consecutive years.Based on the theory of enterprise value investment,this paper studies the investment value of Ningde era.First,the basic situation of Ningde era is introduced through the main business,business model,employee incentive situation and development strategy;then the situation of Ningde era is analyzed through the macroeconomic environment,industry situation and company financial analysis level;then,the internal enterprise value and stock price of Ningde era are analyzed discount model,analysis of Ningde era intrinsic enterprise value and stock price;fundamental analysis and enterprise value evaluation are two parts to study whether Ningde era is worthy of investment.Through the fundamental analysis,it is concluded that the domestic macroeconomic environment is stable and moderate,the company has the right to speak in the upstream and downstream,and the financial analysis index performs better.Enterprise value evaluation analyzes the intrinsic stock price in Ningde era.Comprehensive analysis concluded that Ningde era is more suitable for long-term investors to enter than short-term investors to invest. |