The Study On The Marketing Strategy Of Civil Aviation Transport Company

In recent years,China's economic development has changed from focusing only on growth in the past to focusing on the quality of development.Under the new economic situation,civil aviation industry,especially the civil aviation transport enterprises,are also facing some new situations after decades of rapid development,such as the slow growth of the business income of the civil aviation transport enterprises,the fierce market competition,and the new changes of the civil aviation passenger groups.In the new economic situation and market environment,how to better tap their own advantages,improve their competitiveness,so as to open up or occupy a larger market share of civil aviation,increase revenue,civil aviation transport enterprises have put forward new challenges and requirements.This paper takes the marketing strategy of China's civil aviation transport enterprises as the research object,collates the market strategy implemented in the operation process of some domestic and foreign air transport enterprises,analyses the evolution process of the marketing strategy of China's civil aviation transport enterprises,and summarizes the influence of the current implementation process of the marketing of civil aviation transport enterprises.Several factors of demand are discussed and the new direction of marketing strategy for civil aviation transportation enterprises is discussed.Through the mathematical model,the total volume of China's civil aviation passenger transport market in the coming period is analyzed and predicted,which provides macro-level data support for the formulation of market development strategies of civil aviation transport enterprises.A questionnaire was designed for the civil aviation passenger groups,and the domestic civil aviation passenger groups were investigated and studied,and the focus and demand points of civil aviation passengers in travel were found out.From the passenger demand point of view,this paper uses regression analysis model to analyze the factors affecting passenger satisfaction,which provides micro-level data support for the formulation of marketing strategy of civil aviation transport enterprises.Combining with the case analysis of air transportation A enterprise,the advantages and disadvantages of A enterprise and the differences of passenger demand are analyzed.Finally,the conclusion is concluded,and some suggestions for the formulation of marketing strategy for A enterprises are put forward.