Research On Market Layout Of Agricultural And Sideline Products In Xi'an City

The agricultural and sideline products market is the main place for urban residents to obtain vegetables and non-staple foods needed for life,the rational distribution of agricultural and sideline products is related to the convenience of urban residents.Since the reform and opening up,the construction of the agricultural and sideline products market in Xi'an has been continuously developed,cultivated and standardized.Both the market environment and the convenience degree of serving people's life have been improved to a certain extent,However,there is still a certain gap between xi 'an and coastal cities with rapid economic development.Centering on the development needs of Xi'an as One Belt And One Road core city and improving the living comfort index of Xi'an residents and the appearance and quality of the city,this paper studies the agricultural and sideline product market in Xi'an city central from the perspective of market layout.In this paper,the author uses literature data collection and analysis method,field research analysis method,survey analysis method,qualitative and quantitative analysis method to conduct research,and uses GIS big data analysis method to establish a database of agricultural and sideline products market in Xi'an city center.The agricultural and sideline products market in Xi'an city center has undergone scientific and rigorous analysis and layout.This paper focuses on the rationality,integrity and internal space structure of the current agricultural and sideline products wholesale market and retail market in Xi'an city center,and proposes the layout and optimization measures for the agricultural and sideline products market in Xi'an city center,and puts forward the author's suggestions and countermeasures.Firstly,the paper studies and summarizes the research trends of agricultural and sideline products at home and abroad,studies and summarizes the related concepts anddevelopment process of agricultural and sideline products,and proposes the methods and framework of this paper.Secondly,it analyzes the theories related to the market layout of agricultural and sideline products in Xi'an: market location theory,retail business development theory,central land theory,commercial geography theory and consumer behavior theory.As the basis and support of the research,the paper puts forward the technology and idea of this paper.Thirdly,according to field research,there are 14 wholesale markets of agricultural and sideline products in xi 'an(classified into four levels: 1 big districts,1 municipal,5 piece of districts and 7 districts),and 135 retail markets of agricultural and sideline products in Xi'an(community level).In addition,questionnaires were issued to different personnel structures in different regions of Xi'an,and surveys were conducted from the aspects of consumers' age and income as well as the way of obtaining agricultural and sideline products,etc.Typical samples were extracted to analyze the characteristics and purchase tendency of consumers,so as to analyze the problems existing in the influencing factors of distribution characteristics and distribution of market,the author thinks that: first,the overall number of of agricultural and sideline products wholesale market in Xi'an city center which can not meet the requirements of service in the city;Second,some districts are restricted in the development of market land.Third,there exist some problem such as the distribution of the retail market and people's needs are uneven,distribution of dislocation and unreasonable internal business partition.Fourthly,on the basis of in-depth investigation and analysis of the current situation,and drawing on the experience of the construction and layout of agricultural and sideline products market at home and abroad,this paper proposes the development trend of Xi'an agricultural and sideline products market in the future: wholesale market scale,retail market flexibility and convenience and community development model.Finally,based on the research,the author makes an overall analysis of the distribution of agricultural and sideline products market in Xi'an,and puts forward specific plans and ideas for the distribution of big district level and municipal level wholesale markets.This paper studies and analyzes the layout of the retail market(community level market)in the central city of Xi'an from the aspects of guiding ideology and principle,relevant indexes controlling the service radius,market location selection conditions,GIS big data analysis,etc.,and puts forward the optimization plansand measures for the increase and decrease of the market at all levels.According to the overall layout principle of scientific,reasonable and serving the people,the total number of agricultural and sideline products market in Xi'an city center is 351 according to the requirement of balanced layout of classification,among which there is one market at the big district level;three markets at the municipal level;eight market at the piece of district level;five markets at the district level;there are 334 retail markets.Based on the research on the changes of people's new life style(Internet +,online shopping,etc.),this paper proposes that physical stores with home delivery service should be set up in the retail market according to the service radius of every 3kilometers.