Research On Marketing Strategy Of Stereo Greening Business Of Shenzhen TieHan Company

With the continuous development of modern technology and society,the people's material living standards are gradually improving,and the process of urbanization is also gradually accelerating.The growth of the urban population,on the one hand,greatly increases the demand for energy,on the other hand,the expansion of the city must occupy the farmland and green land around the city.As a result,the urban greening land is becoming more and more tense,and the per capita green space occupation area is seriously insufficient,which has caused a series of urban problems.According to the United Nations Biosphere Ecology and Environment Organization,a beautiful and comfortable living environment can only be created after the per capita green space of urban residents exceeds 60 square meters.In the context of a city with high-rise buildings and crisscrossed roads,an effective way to change this situation is to ensure the existing plane greening,according to the requirements of ecological gardens,to develop greening into three-dimensional space,and build a three-dimensional greening system in the city.China is a country with a large population and has a small area of green space per capita.Three-dimensional greening can achieve long-term comprehensive benefits in ecology,landscape,environmental protection,energy saving,etc.without directly occupying the land.It is to improve the quality of the urban environment and show the development direction of garden greening technology.It is the grand goal of Shenzhen's "world famous flower city" Zhongtian green adds color.Taking Shenzhen as an example,the superior bioclimatic conditions and strong urban comprehensive strength provide good subjective and objective conditions for the construction of three-dimensional greening.The vigorous promotion of three-dimensional greening has very significant value and significance.Shenzhen TieHan Company is a holding subsidiary of TieHan listed company established for three-dimensional greening.Relying on the technical advantages and brand advantages of three-dimensional greening in the headquarters,it has become a responsible team that improves human life and environmental quality and builds global buildings.Leading company in the green clothing industry.With the increasing scale of the TieHan company,the irrationality of thecompany's internal structure has become increasingly prominent,and products such as single products,high production costs,and difficult to collect project payments have continued to appear.In order to make the company develop steadily under the normal economic development,a kind of The normal operating model,marketing management is very important.This article refers to a lot of detailed information,comprehensively analyzes the marketing strategy of the TieHan Party's three-dimensional greening company,focuses on the current status of the TieHan Party's three-dimensional greening marketing strategy,summarizes and summarizes its existing problems,analyzes its reasons,and studies the TieHan Party's three-dimensional greening marketing strategy as Blueprint,using SWOT / PEST / 4Ps and other strategic tools and marketing management theory research,analyze customer needs and the development trend of three-dimensional greening industry in detail,put forward their own views on the future marketing strategy of three-dimensional greening in TieHan,and finally draw a comprehensive survey As a result,it provides certain reference and suggestions for the implementation of the marketing strategy of three-dimensional greening in China's TieHan side,and helps China's three-dimensional greening industry to stand in the world's three-dimensional greening forest.This article refers to a large number of detailed information,comprehensively analyzes the marketing strategy of TieHan side three-dimensional greening company,focuses on the current situation of TieHan side three-dimensional greening marketing strategy,summarizes and summarizes its existing problems,analyzes the reasons,and studies the marketing strategy of TieHan side three-dimensional greening.As a blueprint,apply SWOT/PEST/4Ps and other strategic tools and their marketing management theory research,analyze customer needs and the development trend of the three-dimensional greening industry in detail,and put forward their own views on the marketing strategy of TieHan's three-dimensional greening future,and finally come to a comprehensive The research results provide some reference and suggestions for the implementation of the marketing strategy of the three-dimensional greening of China's TieHan side,helping China's three-dimensional greening industry to stand in the world's three-dimensional green forest.