Research On The Development Mode And Countermeasures Of Homogeneity Auto Parts In China

Homogeneity parts is a kind of accessory factory,which has the same quality as the original auto parts of the factory,and has the property of "one thing and one yard,the whole process can be traced back".The development of the industry is expected to solve the problem of counterfeit parts and monopolized maintenance operations in the Chinese automotive aftermarket for a long time,which will help promote the transformation and upgrade of the auto parts industry.The United States has had 30 years of successful experience in the development of homogenous accessories.Since the homogenous accessory industry started its promotion pilot in Tianjin in 2015,it has encountered all kinds of resistance and failed to establish a mature development model.Therefore,in the initial stage of industrial development,it is very important for homogenous parts industry in China to summarizes the development experience,analyzes the market environment,and then formulates relevant development models.This paper adopts a combination of qualitative and quantitative research,a combination of theoretical and practical research,and focuses on the internal mechanism for the development of the homogenous accessory industry.The specific content is as follows: First,from a macro perspective,Based on synthesize and STP theory,qualitative research methods are used to analyzes the non-cooperativeness of China in the areas of market participation,technology supply,and technology demand,compares the expectation of homogenous parts industry development under the three scenarios,and concludes that China should adopt the cooperation development of production,education,research,and cooperation,The main part of the homogenous accessory industry development model is collision repair parts;Secondly,from the perspective of the market receiving side,a questionnaire on subjective acceptance of consumers is designed,and consumer-to-Chinese homogenous accessories are predicted through binary Logistic and Interval-censored regression analysis.The degree of recognition of the industrial development model;Then,from the micro perspective,take a quantitative research methods,in-depth exploration of the dynamic mechanism of the development of China's homogenous parts industry,the use of the analytic hierarchy process to build internal driving force,external pulling force,trend driving force and resistance Four-factor dynamic model of industrial development;Finally,from From the perspective of supply side of the market,the method of empirical research was adopted to calculate and compare the combined forces of the development of homogenous parts industry by two typical enterprises in Baoying County,and the conclusion was consistent with the qualitative research,thus validating the correctness of the dynamic model.The status quo of Baoying County's auto industry,combined with the dynamic model,formulate specific countermeasures to provide reference for the promotion of homogenous accessories throughout the country.The practical significance lies in the combination of the theory of system science and the reality of the industry,which can provide a theoretical basis for the homogeneous parts industry development;The theoretical value lies in the innovation of the strategic marketing theory.The homogeneity parts industry is accurately positioned.At the same time,through the mathematical model,the combination of qualitative and quantitative is realized,which provides a new theoretical tool for the analysis of market acceptance.