Research On The Presentation Design Of Artistic Semantics In Commercial Space

The commercial space in the broad sense includes all the space forms related to commercial activities,while the commercial space in the narrow sense covers the space environment needed in modern commercial activities,including shopping malls,restaurants,specialty stores,entertainment and other venues.Using the language of art design,through careful organization of the space,a unique environment atmosphere is created to promote information dissemination and exchange,as well as the body Now the brand culture can stimulate consumers' desire to buy goods and complete the sales purpose of goods.In the era of advocating artistic innovation and cultural creativity,the public began to pursue things and development with unique personality,"artistic","cultural" and "personalized" have become more and more the cultural phenomenon that the public pursues.This paper applies artistic semantics to the design of commercial space,stands in a special perspective of individuality,strengthens the expression of the inherent meaning of artistic language in commercial space,explains the design of commercial space by using the way of "light design",integrates the artistic ideas of operators into the expression of commercial space,and highlights the role of art and culture in commercial space,Set off a strong cultural atmosphere,emphasize the relationship between people and space environment,reflect more human feelings,andmake the commercial space more warm.First of all,this paper collects and sorts out the relevant theories and practical research status of commercial space at home and abroad,summarizes the limitations and future development trend of commercial space design;secondly,based on semantics,it combs different arts and characteristics,further defines the definition and characteristics of artistic semantics,and finds the expression way of artistic semantics and the art in commercial space design Technology and cultural development meet the needs;then through the classification of art semantics,further analysis of the functional meaning of different types of art semantics,summed up the expression of different art semantics,summed up their common characteristics,thus summed up different from the current popular way of expression;finally,combined with the design principles of commercial space,designed the art semantics in the commercial space The design strategy of presentation application provides a very practical and effective way for future design research and practice.At the end of the paper,the experimental design scheme is put forward and analyzed and summarized.The focus of this topic is to study the deep meaning of art language,explore the expression of different art semantics,highlight the cultural temperament in the commercial space,realize the spiritual resonance between the environment and consumers,and meet the public's emotional and psychological pursuit.This is of great significance not only to the diversification of commercial space design concept,but also to the diversification of art semantic presentation form.