The Big Data Marketing Strategy Implementation Research In Company E Of Low Voltage Industry

The big data technology is now changing the way we live,working and thinking,and transforming the business mode of current companies.As the prediction from academics,big data will be the next frontier for innovation,competition and productivity,and transform the way of economy growth.Applying big data technology in a appropriate way may help enterprise gain the competition in the increasing intense marketing in the future.As one of the biggest electrical and electronic companies in the world,Company E achieved great success for total marketing performance in Low Voltage industry during the hundreds years' operation.However,with the changing competition environment and the transforming of customer purchasing habit,Company E is encountering bottlenecks on marketing development in recent years in APAC region,especially in new marketing as East Asia region.The compound average growth rate of Company E is below the marketing average.It seems that the traditional marketing thinking and tools may not meet the requirements of current enterprises.The marketing mode of Company E need to be updated.Based on the research of how the big data thinking and technology can influence business in positive way and analyzing the business difficulties the Company E facing,the essay tries to give improving suggestions and implementation method on the company's low voltage business in APAC region by using the modern big data related technology.The essay wants to do some useful investigations for more successful development for Company E's business in APAC market.