Research On The Design Of Digital Platform For Ancient Villages Based On The Goal Of User Emotional Experience

With the rapid economic development,the process of urbanization is steadily accelerating,and the demise and damage of ancient villages are also increasing.In recent years,the country has issued a series of rural revitalization strategies.Ancient villages need to rejuvenate in the new era.The digital platform of ancient villages,which is based on publicity,promoting the cultural heritage of ancient villages,and increasing the public’s awareness of the protection of ancient villages,has gradually attracted public attention.The development of digital technology has brought more possibilities to the ancient village digital platform.Based on the theory of emotional needs and the theory of emotional design,this research studies the emotional and functional needs of the target group.The resulting digital platform for ancient villages not only satisfies the emotional experience of users in the process of using it,but also allows users to experience the ancient villages online,realize the value of ancient villages,and enhance the awareness of the protection of ancient villages.This paper first investigates the current status of ancient village digital platforms,selects four mainstream ancient village platforms as basic samples,extracts morphological constituent elements and perceptual imagery,and associates product forms with user emotions through user surveys to build ancient Emotional interaction method of village digital platform.Secondly,conduct targeted user interviews and questionnaire surveys to understand the user’s usage habits and needs,summarize the user’s emotional needs based on the product form and emotional connection,and propose user emotional experience goals.By analyzing the results of user survey data,the target users are divided into exploratory users,entertainment users,and research users.By modeling the role of the target users,the main users are identified as exploratory users.Obtain unnecessary requirements in different scenarios based on scenario stories,and use them as the basis for subsequent solution design.Then based on the user’s emotional and functional needs,the user’s needs are converted into functional points,and the functional architecture diagram is drawn.The three main processes of finding the ancient village,the ancient village display,and the ancientvillage homepage are selected for design,and the high-fidelity prototype diagram is used to show the design effect.Finally,the target users are invited to conduct usability testing on the interactive prototype of the ancient village digital platform,and the tested users are required to evaluate the interaction scheme by formulating test tasks.According to the feedback questions and defects,continue to improve the design plan,and finally complete the design.The design of the ancient village digital platform based on the goal of user’s emotional experience proposed in this paper satisfies the user’s psychological expectations,improves the user’s emotional experience,and increases user satisfaction.This topic actively responds to national policies and provides services for people to truly understand the countryside and the ancient villages.The design system and schemes obtained from the research provide a reference for the development of ancient village-related products and the theoretical study of emotional experience.