Application Of Editing Technology And Methodology For Building Roaming On Northeast Mall Of Qitaihe

The development and innovation of digital media technology in China have enriched the expression forms of commercial advertisement.Architectural roaming animation(ARA)is an emerging appearance of architectural structure,which brings comfortable aesthetic experience to the audience based on its integrated effect of visual and auditory interaction.Thus,it gradually replaces the traditional form of architectural print advertising.Due to the strong simulation,intuitive,and easy to understand characteristics of architecture roaming animation,the audience can grasp the architectural information more directly,improve the efficiency of commercial publicity.Because of these characteristics,ARA has been widely used in the construction industry,landscape architecture,and interior design related fields.ARA achieve the interactive integration of visual and auditory effects by the application of computer virtual technology in the field of architecture and animation art.Research shows that post-film editing is a very important segment in the production process of ARA,which plays a decisive role in the final effect of animation.This paper consists of four chapters.The first chapter is to analyze the research background,purpose and significance,research status at home and abroad,research scope and framework,master the content of this research project,and clarify the framework and ideas of writing the paper.The second chapter focuses on the concept of ARA and its animation design elements.Based on the technologies related to film and television post-editing used in the production of architectural roaming animation,the concepts related to film and television post-editing are respectively elaborated,and the application of art theory an d technology integration is analyzed.The third chapter highlights technology of ARA and art fusion.First,it illustrates the basic ideas of the middle construction roaming animation clips.Then,it depicts the skill of nonlinear editing,color correction and other technical means in building roaming animation.Next,it shows the editing principles of television late of ARA.The fourth chapter gives a case study of Qitaihe northeast mall building roaming animation project,which contains the project proces s,film,video,and audio mixing shearing.The emphasis is on analyzing and summarizing practical problems encountered in the project from the perspective of technology application.It also summarized suitable for building roaming animation film editing sk ills.This paper mainly studied the value of the key technology of film and TV editing in architecture roaming animation,and used these technologies for constructing the architectural tour of the northeast Asia mall in Qitaihe.It would be a good reference for similar projects.