Study On The Performance Of H Multinational M&A TY Companies

China has made great efforts to support enterprises to go abroad in recent years,issued a series of encouraging policies,created a good policy environment for Chinese enterprises to invest enterprises to cross-border M & A,and achieved good results.Large-scale industry giant cross-border M & A cases have occurred in China,such as Wanda Group M & A of the world-famous legendary film industry,M & A capital of more than $5 billion,obtained 100% equity,Tencent M & A capital of $8.6 billion,obtained the Finnish mobile game developer Supercell84.3% equity,Home Electric Haier Group M & A U.S.general appliances business.Cross-border M & A has become one of the important ways for some enterprises to get out of the business dilemma,which can undoubtedly bring positive effects to enterprises,such as the expansion of market share,the increase of total income and the promotion of brand effect.But some enterprises are not fully prepared in the early stage of M & A,do not make a full assessment of the risk of M & A,the level of management technology has not kept up,the synergistic effect is poor,resulting in M & A events,and has not brought the expected effect to the enterprise.Many factors in the later period of M & A will lead to the increase of management difficulty,such as corporate culture,local customs,market preference and so on.If we do not deal with these problems well,it is difficult to achieve strategic transfer,and the effect of M & A will decline.Therefore,it is necessary to study the performance before and after M & A based on M & A theory and using financial and non-financial indicators.Many famous scholars and experts at home and abroad have adopted different research methods,such as financial index analysis,non-financial index analysis,etc.,to study and try out the performance of M & A,and put forward some suggestions and improvement measures.However,the promotion of enterprise performance after cross-border M & A has not reached a unified view and opinion.This paper takes H company’s cross-border M & A TY company as an example,uses the M & A theory,literature analysis and case analysis method,uses the financial index to carry on the horizontal and vertical comparative analysis to the H company,simultaneously carries on the analysis to the market share,the brand effect and so on non-financial index,matches with the M & A motive,condenses this research conclusion,puts forward the reasonable suggestion.This paper studies the performance of H companies before and after cross-border M & A TY companies,collates and calculates the annual report data of H companies in recent years,analyzes the motivation of M & A TY companies,the change trend chart of 20 financial indexes and 5 non-financial indexes of H companies,and uses M & A theory to deduce the final conclusion,which has certain practical significance.This paper is divided into five chapters: the first chapter introduction,the second chapter related concepts and related theories,the third chapter H the introduction of the basic situation of multinational mergers and acquisitions TY companies,the fourth chapter H the comparison and analysis of the performance before and after transnational mergers and acquisitions of companies,and the fifth chapter research suggestions.