SKYWORTH Group Intelligent Environmental Protection Air Conditioning Industrialization Project Business Plan

In recent years,the intelligent environmental protection air conditioning industry rise gradually,a new weather brings to the air conditioning industry.In this paper,the skyworth group into the smart environmental protection air conditioning industry project business plan research,focuses on four problems: 1,the project has good market prospects? 2,how the product positioning? 3,how to take the marketing strategy to ensure to complete the project sales goals? 4,if the project is good profitability,investment returns and social benefits,the overall risk control? This paper not only has reference significance to the skyworth intelligent environmental protection air conditioning projects,and the related enterprise investment decision has a certain reference significance.Based on the industrialization of skyworth group,intelligent environmental protection air conditioning project as the research object,from different angles on all aspects of the project are analyzed.The first chapter mainly introduces the background and significance of research projects,the second chapter mainly introduces the market environment,as well as and the general situation of the enterprise and project,and the intelligent environmental protection household market especially intelligent environmental protection air conditioning market are analyzed.The third chapter first analyzes the market positioning,determine product choice,discuss the competitive products,and has carried on the SWOT analysis to project,to determine the target market and target customers.Chapter iv the marketing strategy of product strategy,price strategy and promotion strategy are analyzed in detail,is the key content of business plan,the last chapter v project financial analysis and risk analysis,and discuss its brings the social effect.Through this article analysis,skyworth group intelligent industrialization of environmental protection air conditioning project using household wall and cabinet air conditioning,light commercial air conditioning,new energy bus air conditioning product portfolio,building smart environmental protection air conditioning enterprise,has the brand value and product value and market value.The main conclusions of this paper are: 1.The intelligent environmental protection air conditioning project of skyworth group has the advantages of development and the key of urban upgrading and development,and has a good market prospect.2.The industry needs intelligent new product form,the project product positioning is feasible.3.Innovative and effective marketing strategies to ensure the completion of project sales targets.4.The project has good profitability,investment and social benefits,and the overall risk is controllable.The project's expected financial indicators show that the project is profitable and will be a new profit growth point for skyworth group.