Research On Derivatives Design Of Shenyang Forbidden City Website Shenyang Industrial Heritage

With the current operation and development of sports venues driven by popularity of national sports and popular events,on-site watching has become the main way for people to participate in sports activities.Thus,the derivatives of sports venues have become the main way to promote the brand image of sports venues.Carrying a local spiritual and cultural connotation and expression while highlighting the image of the venue,how to combine the regional cultural heritage elements with derivatives of sports venues,and modify and innovate cultural elements in the design of derivatives,to integrate regional cultural heritage into the venue's' sports life better,to continue to carry forward and develop the industrial culture of the city,to enhance the brand influence and commercial value of the venue is our research topic.Taking the memorial derivative of Liaoning Coliseum as the object and the combination of Shenyang industrial heritage elements as the innovation point,this paper summarizes the ideas and methods of sustainable design in line with the market environment.Through means of literature analysis and case summary,analyze the existing problems in the derivatives market of Liaoning Stadium,it understands the design and sustainability of industrial cultural relics in Shenyang and the basic concepts and elements of sports cultural and creative products,to expound the relationship between them.it proposes design train of thought of image promotion product of coliseum according to the market factors,based on the summarized design ideas,a Liaoning Stadium derivative that meets the cultural characteristics of Shenyang's industrial heritage and meets the needs of the audience is developed,so as to test if the design thinking could effectively guide the Shenyang industrial culture element to be applied to the design research of derivatives of Liaoning Coliseum.On this basis,it is proposed that the industrial cultural heritage of Shenyang should be applied to people's sports derivatives,and summarize the development trend of the current derivative design of Liaoning Stadium,being reflected in packaging,illustratio,derivative design and so on.It can effectively enhance the charm of Shenyang's regional culture,improve the spread of Shenyang's industrial culture,and enhance the image of Liaoning Stadium to promote the brand image of Liaoning Stadium and develop the image of Shenyang's industrial culture.