Research On The Performance Of Midea Group's Transnational Acquisition Of Kuka Group

Nowadays,with the increasingly intensified domestic competition and the deepening influence of economic globalization,the home appliance industry is booming.Midea Group,the main body of the acquisition,is one of the leading enterprises in China's home appliance industry,and KUKA group,the acquiree,is one of the four largest robot companies in the world.In view of the scale of this cross-border acquisition and the industry status of both parties,this paper chooses this case study.Firstly,based on the introduction of Midea Group's basic situation and acquisition process,this paper analyzes the motivation of this cross-border acquisition from the perspectives of giving full play to the financial synergy,seeking new profit growth points,realizing strategic development,the current situation of home appliance industry and national policy support,and then based on the stock value and financial data,respectively,through event research method and financial data Business index analysis and EVA analysis are used to analyze and objectively evaluate the performance changes of Midea Group before and after the cross-border acquisition.Finally,through the research on the performance of this acquisition,this paper obtains the research results of Midea Group's acquisition performance from the perspective of motivation,and puts forward some suggestions for improving the performance of Midea Group and other home appliance enterprises' transnational acquisition activities.This study shows that:from the perspective of stock value,after adjustment,the cumulative abnormal return rate of Midea Group after the acquisition of KUKA group is greater than 0,and the stock price has increased after the acquisition,which indicates that shareholders approve the acquisition,and the short-term performance of the company has improved after the acquisition,but the cumulative abnormal return rate of the corporate stock fluctuates greatly after the cross-border acquisition,which indicates that the market has made great impact on the acquisition The response is not positive;from the perspective of financial data,Midea Group's long-term debt paying ability needs to be strengthened after the acquisition of KUKA group,its operation ability is steady and progressive,and its profitability gradually strengthens,but its development ability still needs a period of observation.At the same time,after the acquisition,the EVA value continues to grow,the overall value of the enterprise has been improved,and the acquisition performance continues to improve.After analysis,this paper summarizes the research results of Midea Group's acquisition performance:the financial synergy effect of this acquisition is not fully exerted;the profit growth of the enterprise is slow;the debt repayment risk of the enterprise is increased;and the strategy of "double intelligence" is gradually realized.Based on the above research,this paper puts forward the following suggestions for improving the performance of enterprise acquisition:making an effective financial integration plan;selecting the appropriate acquisition objectives;achieving diversified payment methods;adjusting the strategy of the enterprise appropriately.