Financial Analysis Of Yutong Bus Based On Harvard Analysis Framework

With the increasing downward pressure on China's economy,sustainable development has gradually become a topic of concern to all sectors of society.The start of the "Blue Sky Defence War" urgently requires the automotive industry to save energy and reduce emissions,and vigorously develop new energy sources.This is evident through the construction and commissioning of the popular Tesla China factory.However,the application of new energy in the bus industry is not smooth,the bus industry as a whole has experienced negative growth for four consecutive years,and the pressure of industrial structure transformation is huge.Facing the decline of the new energy subsidy policy and the squeeze of market share brought by the popularization of high-speed rail networks,the sudden Due to the impact of the "new crown epidemic",many bus manufacturing enterprises face huge challenges.When enterprises analyze financial statements,they are often out of touch with strategy and prospect planning,and the three are not well integrated.Due to certain limitations in the analysis of financial statements,the analysis results sometimes do not match the actual situation.In this context,the Harvard analysis framework,as a relatively comprehensive analysis framework,can start from the height of corporate strategy,start with accounting and financial details,base on the future prospects,and better solve practical problems for enterprises.Yutong Bus is a leading enterprise in the domestic bus industry.In the context of global energy conservation and emission reduction and the vigorous promotion of new energy vehicles in various countries,Yutong Bus is also facing many problems caused by industrial restructuring.This article selects Yutong Bus as a representative company.First,it summarizes the relevant literatures of financial analysis and Harvard analysis framework,and reviews the research results.Secondly,enter the main analysis link of the Harvard analysis framework: strategically use Porter's Five Forces model and SWOT model for industry and enterprise analysis,accounting for key projects and analysis of accounting policies and accounting estimates,through financial vertical comparison 2015-Carry out a three-dimensional analysis of the financial data of 2019 and the horizontal comparison of financial indicators of Jinlong Automobile and Zhongtong Bus,and forecast and analyze the future development trends and directions in the future.The four dimensions are combined to summarize the existing problems of the enterprise.Finally,the optimization suggestions arecombined with the problems.