| In the "13th five-year Plan",the government emphasizes the development of cultural and creative industries as the main task at present,and various regions have also responded to the national requirements to formulate relevant strategies to support the development of local cultural and creative industries.As the visible part of the cultural and creative industries,cultural and creative products have also been valued by local governments at all levels.Shandong Province is fully implementing the "Top Ten Actions" policy,and the Shandong Provincial Government attaches great importance to the development of the marine cultural industry and marine tourism.The coastal areas of Shandong Province have the prerequisites for the development of cultural and creative products.Based on the analysis of the successful cases of Shandong Marine culture found in the field survey,this paper sorts out the design principles and design ideas of Shandong marine culture products,therefore,we can design the cultural and creative products which are popular with the consumers and have the characteristics of Shandong marine culture.In order to achieve the inheritance and innovation of Chinese traditional culture,it also plays a propaganda role to the regional culture,thus promoting the development of regional tourism economy.This research is divided into five chapters: Chapter 1 is an explanation of the research background and significance of the subject,innovative points and ideas,and methods.The second chapter is an overview of the development of Shandong marine culture and cultural and creative products.The third chapter is to analyze and summarize the design experience of Shandong Ocean Cultural and Creative Brand through field investigation.The fourth chapter is to sort out the design principles and ideas of the Shandong Ocean Cultural and Creative Products based on the successful experience.The fifth chapter is based on the design method to develop this design practice. |
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