Analysis On Consumption Behavior's Influencing Factors Of New Energy Vehicle

Since the development of China's automobile industry,it has been the largest automobile market in the world for 10 years.The rapid development of China's automobile industry is not only reflected in the traditional fuel vehicles,but also in the new energy vehicle industry.At present,the output and sales volume of new energy vehicles in China have been the first in the world for four consecutive years.Although the production and sales volume of new energy vehicles in China has a great advantage compared with other countries,it is not the same as the production and sales volume of traditional fuel vehicles in China.Especially in the second half of 2019,China's subsidy policy for new energy vehicles declined significantly,the new energy vehicle industry began to shift to full market,and the production and sales of new energy vehicles in China fell for the first time.The novel coronavirus pneumonia epidemic in early 2020 has been affected by the new crown pneumonia epidemic.In order to improve the sales of new energy vehicles,promote the development of new energy vehicles,and help the development of new energy vehicle enterprises and the publicity of the government,this paper studies the impact of various factors on the consumer behavior of new energy vehicles.Through the research and collation of a large number of literature at home and abroad,the influencing factors of consumer behavior of new energy vehicles are determined.This paper designs a questionnaire on the influencing factors of new energy vehicle consumption behavior,and conducts a questionnaire survey on the purchased new energy vehicles or the consumers who have intention to buy new energy vehicles within 2 years in Beijing,Jinan and Dezhou,and obtains effective data for statistical analysis.According to the significant degree of the influencing factors of new energy vehicle consumption behavior in each region,it adopts differentiation strategy and divides them into different regions Put forward relevant suggestions in a targeted way,strengthen the promotion of new energy vehicles to consumers,promote the generation of new energy vehicle consumption behavior,and improve the sales volume of new energy vehicles.