Research On Optimization Of Products Marketing Strategy Of H Airlines In Henan

With the rapid development of social economy,the civil aviation industry has ushered in a period of rapid development,which has intensified competition among airlines.Especially the rapid development of high-speed rail in recent years,and the lack of innovation and homogeneity of air transport products bring unprecedented competitive pressure to the airlines.As we all know,the competition among market players is undoubtedly the competition of products.In recent years,domestic airlines have continuously introduced aviation products that meet market demands.However,due to internal and external factors,airlines have always struggled to move forward.H Airlinse Holdings Co.,Ltd.(hereinafter referred to as "H Airlines")is the second largest airline in Henan after China Southern Airlines.Its high-quality aviation products and services are the key factors for H Airlines to maintain its core competitiveness.However,with the market environment changes and intensified competition,H Airlines' product marketing in Henan have also been subjected to a tremendous test,and how to continue to do a good job in product marketing has also become a problem that H Airlines needs to consider urgently.Based on the domestic and foreign marketing and market environment analysis theories,the thesis takes the product marketing strategy of H Airlines in Henan as the research object,and analyzes from the status of product marketing.After exploring the problems exsisting in the product marketing and the causes of them,the thesis puts forward the optimization plan and its safety measures to solve the problems and challenges encountered by H Aviation in Henan product marketing.Although the development of the domestic civil aviation market is large,the level of aviation product marketing research is not high in China,and the practical experience is not rich enough.This thesis explores how to optimize regional product marketing in the fierce competitive environment through the research on product marketing strategy optimization of H Aviation in Henan,and provides references for the company's regional product marketing optimization work,which helps the company to improve and optimize product marketing strategy,even the company's overall operation strategy.And it also provides reference and reference significance for the marketing work of regional business departments in the same industry.