Research On The Design Of The Holiday Resort Based On Chongqing Cultural Characteristics

With the development of society,the continuous improvement of hotel service facilities and service level,the deepening of tourists'consumption experience and the increasing diversification of consumption demand,people are pursuing more and more individuality,and they also put forward more requirements for the quality and uniqueness of hotels,especially the need for hotels to provide a unique experience and spiritual and cultural enjoyment.As a result,the resort hotel conveniently came into being.When some characteristic holiday hotels in China began to gain consumers'recognition and success in the fierce competition in the hotel industry,more hotel operators and designers began to pay attention to the study of this new model,and more and more attempts have been made in recent years.However,the market performance of many resort hotels is not optimistic.In addition,due to historical reasons,most hotels prefer to imitate the mature design practices of foreign countries or express themselves directly with foreign culture as the design theme,ignoring the local culture of China.This theme,which is not supported by the whole local cultural system,is often not strong in vitality and runs counter to the inheritance and development of the rich cultural traditions in China.Nowadays,more and more attention has been paid to the protection and evolution of regional culture,and people's pursuit of traditional culture is also improving with the development of economy.At the same time,the state has also put forward many relevant policies for the protection of cultural heritage and achieved good results.As a result,regional culture has become an important factor in hotel design innovation and overall strength improvement.This paper analyzes and summarizes the design strategy of the hotel's regional cultural theme,including the whole process from the arrangement of the regional cultural resources in the early stage to the shaping of the planning and design theme,through the overview of Chongqing's resort hotels and regional cultural buildings and the research of relevant elements.Different from the design idea of ordinary hotels,the paper focuses more on the generation,development and corresponding changes of regional cultural themes in hotels,trying to provide a more optimized method for creating a cultural theme full of experience characteristics in hotel design and to realize the diversified requirements of the market for hotels.At the same time,in the last part of the paper,some analysis of hotel project design practice with the theme of Chongqing Tujia traditional culture will provide more reference for hotel design.