Application Research Of Emotional Interaction In Packaging Design Of Fast Moving Consumer Goods

Along with the booming development of China's packaging industry since 1990s,the development of fast-moving consumer goods(FMCG)has advanced by leaps and bounds.Due to the increasingly fierce competition between enterprises,the gap of products in terms of quality and functionality is shrinking,thus,promoting the advent of emotional interaction package design.The proper application of emotional interaction package design in the FMCG can strike up spiritual communication among consumers products and enterprises.Package design with human warmness and touch can bring more added value to company products and serve as a competitive advantage in the commercial competition.Emotion plays a crucial part in consumers' perceptual consumption.This thesis explores the psychological and emotional needs of consumers behind various demands from different perspectives and applies these needs to the package design,which is the most direct and intuitive artistic expression of "humanized design".It can produce emotional sparks between consumers and products within several seconds,attracting consumers,shedding new lights on the products,actively interacting and eventually awakening consumers' purchasing desire.This thesis is divided into six chapters.The first chapter is the introduction,which includes five parts:research background,purpose and significance of the research,research dynamics and trends at home and abroad,the content and framework of the research,and research methods.The first chapter serves as the driving support and direction guidance for the fulfillment of the research.The second chapter demonstrates in detail the relationship between emotional interaction design and fast moving consumer goods packaging,and summarizes the complementary relationship with mutual support and promotion.The third chapter summarizes the design principles of emotional interaction in fast moving consumer goods and distilled the corresponding design methods from aspects of color,graphics,text,structure and materials.The fourth chapter is the application of emotional interaction in the package design of takeaway brands,which mainly explores the practicality of the method based on the author's graduate design work.In the fifth part,a conclusion has been reached and the sixth chapter is about the future development of this research field.In conclusion,the emotional interaction package design in the fast moving consumer goods should always adhere to the“people-oriented”design principle to assist enterprises in improving their interests,satisfying consumer demands,undertaking designers' social responsibility and promoting the further development of society,human and economy?...