Research On Optimization Of Revenue Management For A Airline Company

With the sustained and rapid development of China’s economy and the deepening pace of globalization,the importance of the transportation industry has become increasingly prominent,and its development in recent years is also obvious to all.In this process,China’s air transport industry has also experienced a process from monopoly to marketization.With the continuous improvement of per capita disposable income,air travel has become a necessity from the previous luxury goods,and the market scale has been expanding.From the point of view of competition environment,on the one hand,due to the liberalization of national policies,some private airlines have entered the industry one after another,and the increase of the whole industry’s participation in the company has made the domestic civil aviation fleet expanding and the competition among airlines intensifying;on the other hand,due to the comprehensive construction and coverage of high-speed rail network for civil aviation.The impact of the transport industry is also very large,especially on short-distance routes.The changing competitive environment forces airlines to strengthen the optimization of internal management and speed up the integration with the market in terms of service quality and revenue management.As a medium-sized airline,A airline is facing enormous market competition pressure.Because of the particularity of airline operating conditions,it relies heavily on airline resources from the hardware point of view.From the software point of view,airlines want to enhance the core competitiveness of enterprises,and to do a good job in airline revenue management is to enhance the total economy of enterprises.The most effective and direct way to enhance the competitiveness of integration is to gain profits.Based on the four core elements of revenue management theory and using data mining tools,this paper systematically analyses the current situation and existing problems of revenue management of A Airlines,and emphatically uses PEST external macro-environment analysis model from different angles such as political environment,economic environment,social and cultural environment,technological environment,etc.Degree and analyze the necessity and feasibility of revenue management of A airline.Through the theory and method of revenue management,combined with literature review,data mining,model design and other methods,this paper studies the scheme of revenue optimization from the following four aspects:(1)the analysis of market segmentation,secondly,(2)the forecast of market demand for the whole route,(3)the study of fare strategy,(4)the optimization of space control are also the necessary means to complete revenue management.This thesis attempts to tap the potential of A Airlines from the target market,demand forecasting,fare formulation and space control,make use of the advantages of its own database,greatly improve the ability of revenue management through technical and mathematical methods,and formulate safeguard measures from human,financial,technological and institutional aspects in light of the actual situation of the enterprise.