Research On The Diversified Development Strategy Of MC Crew Management Company

On June 12,2018,General Secretary Xi Jinping expressed his deep feelings during the inspection tour in Qingdao."I have always had such a belief in building a strong ocean." By the end of 2018,there were more than 496,000 certified crew members in China,and the crew reserve ratio was close to 2.8.It has become a veritable "crew country".Seafarers are indispensable in the continuous development of the "Belt and Road" construction,the construction of a maritime power and the construction of a maritime power.At this time,China's domestic dispatched crew management company is also emerging in the market,MC crew Management Company is one of them,the crew assignment is its current main business.However,in view of the current situation of the crew's dispatch market,the MC crew management company needs to make strategic adjustments.This paper is not only a study of the relevant diversified development strategy of MC crew Management Company.Although domestic and foreign scholars have a lot of research on the diversified development strategy of enterprises,theoretical research on the diversified development strategy of corporate business for the crew management company,which is still in the stage of exploration and adaptation.This paper aims to objectively analyze the macro environment,industry environment and internal resource capabilities faced by the MC crew management company.The diversified strategic management theory is creatively applied to enterprises with outside crews as the main business,and promotes the diversified business strategy of MC crew management companies.In the process of continuously applying the diversification strategy,MC crew Management Company can effectively promote the unfavorable factors that the current development is facing.On the basis of ensuring the core competitiveness of the enterprise,gradually realize the diversified development of the enterprise and spread the business risk.Maintain the competitive advantage of the company.Through the analysis of MC crew management company development and business environment,combined with the actual situation of MC crew management company,this paper conducts internal micro-environment analysis,studies the opportunities and challenges faced by the company's development,and formulates the business diversification strategy of MC crew management company.The results of this study show that the MC crew management company should focus on the current best benefits,and also the company's crew-expatriate business,on this basis to diversify,establish "based on the crew management business,the relevant industries diversified Based on the development of the internal and external environment,relying on the diversification strategy to achieve the "1+2" project,the"1" is to strengthen the competitive advantage of the crew management business,"2" for the management consulting business expansion and Education and training business development.In the implementation of the MC crew management company's diversification strategy,it is necessary to establish an implementation strategy and planning and establish a strategic performance appraisal method and feedback mechanism.In the protection of the implementation of diversified development strategies,we must make good use of the capital market,enhance the vitality of development,continuously improve management,improve operational efficiency,enhance innovation capabilities,rebuild core competitiveness,implement equity incentives,and shape advanced corporate culture.