Competitive Strategy Of Environmental Protection Business In Chongqing China Engineering Survey And Design Institute

In recent years,with the rapid development of the environmental protection market,more and more enterprises have entered the field of environmental protection.As one of the most important enterprises in the environmental protection industry of Chongqing,the market pressure of Chongqing China is becoming more and more intense in recent years.In recent years,the growth of Chongqing's China's performance has entered a bottleneck period.Therefore,it is an inevitable requirement for Chongqing China to adapt to the demand of the times,improve the market competitiveness and gain the competitive advantage of the market by reanalyzing the current environment of the development and the situation of the enterprise resources and optimizing the competitive strategy of the enterprise..Therefore,this paper discusses the optimization design of the competition strategy in the field of environmental protection by using the methods of literature analysis,the current situation of the enterprise development and the inductive deduction method.The following work is carried out in this study: first,the development status of Chongqing China's environmental protection business and the developing environment are analyzed.Secondly,according to the favorable and unfavorable conditions for the development of environmental protection business in Chongqing,it is put forward after the comprehensive analysis of market demand,competition situation and the situation of enterprise resources.Chongqing Huadi's competition strategy in environmental protection business;finally,according to the proposed competition strategy matching design corresponding strategic promotion measures.Through the study,the following results are obtained: first,through the PEST analysis,we can see that the current government has a strong support for the development of the environmental protection industry in the policy,and is constantly improved in the laws and regulations.At the same time,the social and economic development environment and the social market demand have formed a huge support for the development of environmental protection industry.The improvement of social environmental awareness and environmental protection technology level has created a better macro environment for the development of environmental protection industry.Secondly,through the analysis of Potter's five force competition model,we can see that the bargaining power of Chongqing China is weak at the level of high-end equipment supply and buyer;it has a higher bargaining power for the medium and low end environmental protection equipment and consumables supply;the current competition in the industry is more intense and the threat of the external potential in the entry is larger.The threat of field substitution is weak.Therefore,the current Chongqing China has more competitive pressure on the soil remediation and water pollution control business.Therefore,it is necessary to optimize the design of its competitive strategy so as to improve the ability to cope with the market competition.Thirdly,the internal development advantage of Chongqing China in the field of soil remediation and water pollution control subdivision and environmental protection business is the mainstream and there is a certain external development opportunity environment;however,there are also some internal disadvantages and the threat of market competition.At present,the development of environmental protection business in Chongqing China has the advantage of the mainstream,therefore,the company must seize the mainstream trend of development for the overall strategic design.At the same time,the external competitive environment and macro environment are conducive to the development of environmental protection business in Chongqing.Therefore,the SO strategy-growth strategy should be given priority in designing the competition strategy of Chongqing Huadi environmental protection business.Finally,the specific strategies to promote the implementation of Chongqing's environmental protection business strategy include: strengthening the construction of the environmental protection business brand,constructing the information management support system for the development of environmental protection business,and strengthening the marketing service support of the strategic implementation;the safeguard measures for the implementation of the competitive strategy of the environmental protection business in Chongqing,including the enterprise fund guarantee and the enterprise group Fabric guarantee and enterprise human resources guarantee.