Research On Urban Greenways Optimization Strategy Based On The Tourist Recreational Motivation And Behavior Characteristics

At present,the contradiction between the increasing demand for land space and natural resources and the limited land resources and natural environment carrying capacity is becoming increasingly prominent in the process of rapid urbanization in China,which has affected the urban development planning and the construction of human settlement environment.The emergence of urban greenways has curbed the spread of such "urban problems" to a certain extent.As one of the supporting spaces for the construction of urban ecological environment and the optimization of human settlements environment,greenway integrated multiple functions,such as ecological protection,entertainment and leisure,and popular science education,providing a new low-carbon lifestyle for people and meeting their needs of getting close to nature and leisure and entertainment.The construction of urban greenways in China mainly served urban residents,and provided transportation,leisure and other functions.Recreational motivation is a psychological tendency to motivate,guide,and promote people's recreational activities and to direct activities to a certain purpose.This paper takes the tourist's motivations as the entry point to find out the main factors affecting recreation of tourists in the greenway.Urban greenway construction based on the will of tourists is important for improving the living environment and the happiness index of urban residents.Based on different recreational motivations,the tourists are divided into different groups,through in-depth analysis of the differences in recreational behaviors of different types of tourists,it provides a reference for promoting the diversification of people-oriented functions in urban greenways.Taking the Fu Forest Trail in Fuzhou as an example,this paper conducts data collection by questionnaires,then analyzes the tourists' demographic characteristics,recreational motivations,behavior characteristics and recreation experience.(1)According to the factor analysis,the main recreational motivations of Fu Forest Trail tourists include seven types,closing to nature,relaxing body and mind,exploring novelty,keeping health,entertaining,developing personal interest,making communication and seeking knowledge.(2)According to the different recreational motivations,the tourists can be divided into four types: maintaining health,relaxing body and mind,exploring novelty,and closing to nature and entertainment.(3)Using the chi-square test to compare the demographic characteristics and behavioral characteristics of different types of tourists.The results showed that there were statistical differences in gender,age,education level,occupation,travel mode,time of arrival,recreation time,frequency of recreation,companions of recreation,and main recreational behaviors.(4)The overall satisfaction of tourists in Fu Forest Trail can be regarded as basically satisfactory.The satisfaction values in the secondary indicator layer,from high to low,are natural environment,recreation experience,infrastructure and convenience services.(5)Based on the differences between demographic characteristics and recreational behaviors of various tourist groups,combined with the experience evaluation of tourists,this paper proposes the optimization strategy of urban greenway based on tourist's demand for recreation.