Green Product Innovation And Its Economic Consequences

Lucid waters and lush mountains are invaluable assets.Since the 21 st century,global environmental pollution and resource shortages have become more and more serious.In order to cope with environmental pollution,the state has proposed to establish a sound green and low-carbon cycle economic system.Since more and more environmental protection policies and regulations are launched,such as the introduction of environmental taxes and other measures,we can see the current importance of environmental protection.At the same time,under the background of green development,green products have gradually attracted people’s attention because of their energy-saving and environmental protection characteristics.More and more enterprises have begun to develop green products.In order to more accurately understand the current status of green innovation in enterprises,enrich the research on green innovation,and propose specific measures to further promote the green innovation of enterprises and the government to supervise the green innovation of enterprises,this paper analyzes economic consequences of green innovation in detail.This paper explores whether green innovation can bring significant economic benefits to the company,so that we can provide guidance for the company to carry out active and effective green innovation,and help the government to provide more support for corporate green innovation and supervision of R&D for reference.This paper chooses case study as the main research method,and selects Robam who has rich achievements in energy conservation and environmental protection products in recent years as the case company,then takes typical green product central clean system as the research object,green product research and development as the main line to analyze the possible economic consequences the product may cause.Based on the above research purposes,this paper is divided into six chapters: The first chapter introduces the background and research significance of this paper,summarizes the existing literature,and introduces the writing framework and research methods.The second chapter analyzes the relevant theories of green product innovation,and analyzes the theoretical mechanism of the green product innovation motives and the related economic consequences of green product innovation.The third chapter gives a preliminary introduction to the background and green product innovation of Robam.The fourth chapter analyzes the economic consequences of Robam’s green product innovation,including social concerns,capital market response,sales market and social responsibility information disclosure.The fifth chapter is the enlightenment of the case study of Robam’s green product innovation.In the process of analyzing the paper,some suggestions are put forward from the perspectives of enterprises,government and media.The sixth chapter is the research summary,summarizing the main research conclusions,research innovations and limitations of the research.Based on the research of the case,the paper draws the following conclusions: Firstly,green product innovation can cause widespread concern in the society and increase brand awareness.Secondly,green innovation,especially the launch of green products,can cause positive reaction to the capital market to a certain extent,enhance the confidence of shareholders and investors,and reflect the rise in the company’s stock price.Thirdly,green product innovation can improve corporate financial performance,including profitability and market competitiveness.Fourthly,green product innovation helps to promote positive social responsibility information disclosure,especially environmental information disclosure,enhance the readability and comparability of content,and improve the quality of information disclosure.The possible innovation of this paper is to choose Robam CCS system as the case study object,analyze the economic consequences of this green product innovation behavior,provide case evidence for the related research of the green product innovation economic consequences,and supplement the theoretical research.At the same time,this paper has certain reference value for enterprises to strengthen green product innovation,and the government to promote green R&D of enterprises and conduct multi-angle supervision.