Study On Marketing Strategy Of Chinese Automobile Enterprises In The Middle East

In the past ten years,the development of China's economy has been growing by leaps and bounds,China's manufacturing industry especially for China's auto industry.China's foreign trade export quotas by the 1990 s hundreds of billions of Yuan in 2014 to 14.39 trillion Yuan,export quotas for more than 20 years,rapid growth in China auto industry gradually into a period of rapid development.By the end of 2009,China has become the world's first car producer and consumer.China's domestic cars,with tens of thousands every year the number of countries and regions,and exported to Europe and the Middle East.However,how to outside mainland China public fair competition with international brands,it would need to plan for a complete set of marketing strategies.From the point of the world automobile development,China's automobile manufacturing industry is depending on the international market,internationalization is the only way for China's automobile manufacturing industry development.In this research,the main structure is divided into four chapters: the first is the introduction.This research expounds the background and significance of the study,analyzes the research status,the research content and method and puts forward the innovation of the research.Secondly,from the macro and micro,two aspects analyzes the marketing environment in the Middle East.Macro aspects,from politics,economy,science and technology,society and so on while the micro aspect,from the enterprise factors,such as suppliers,marketing intermediaries,customer analysis.Again,Chery,BYD and Geely automobile,analyzes the present situation and problems of marketing in the Middle East marketing problem of Chery and BYD car in the Middle East.Then,using the method of theory with practice,based on the practice of Chery automobile marketing in the Middle East,Chery cars in the Middle East market marketing strategy is discussed.Finally,for the Chinese automobile enterprises to further develop the Middle East market marketing concrete countermeasures and Suggestions are put forward.