Research On Design Language Of Shared Car Design Based On Intelligent Driving Background

Since the birth of the car,different factors have influenced the development of automobile styling in each period.The development of intelligent driving technology and the rapid development of the shared automobile industry will inevitably affect the development of the modeling language of shared automobile design.From the relationship between smart driving and shared car,the two have a close relationship: the development of intelligent driving technology will further promote the maturity of the shared automobile industry,and the development of the shared automobile industry will also promote the development of smart driving technology,but At present,the two are still in a relatively isolated relationship.However,from the point of view of automobile design: At present,smart driving vehicles are still in the stage of learning horse-drawn carriages,but simply adding intelligent driving equipment to existing vehicles;sharing vehicles are only filtered after the existing models are slightly modified.Provided to users through Internet technology.From the perspective of styling,neither of them reflects its particularity,and in the future,intelligent sharing of cars is inevitably an important direction for the development of automotive design.This topic explores the combination of intelligent driving and shared car from the perspective of automotive design: intelligent sharing of cars,and how to embody its particularity and definition of its proprietary design language.This research mainly uses literature research,benchmarking research,user research and field research and design practice verification methods to conduct multi-disciplinary design research and practice on intelligent driving shared vehicles.By analyzing the development history of the automobile and the factors that have a major impact on the car styling in each period,combing and researching,combined with the current users of intelligent driving and sharing cars,social factors and related literature,based on the analysis of smart driving background The semantics of the shared car is analyzed and summarized into the modeling language.Then through the design process of automotive enterprise design,the design practiceof intelligent shared car design is carried out.From the basic layout,interior and exterior decoration design,color and material,the influence of various factors on the shape and design language of intelligent shared car is discussed one by one.The study found that although the development and research of intelligent driving and sharing vehicles in China started slightly later than those in Europe and the United States,China’s automobile industry and shared service industry have developed rapidly,and the sharing of automobile users is huge and the needs of users are obvious.Research related to automobiles has great geographical advantages.Based on the styling language of the shared car in the intelligent background,it is necessary to reflect the function of intelligent sharing car,meet the social needs and reflect the shared culture of the current society from the morphological elements,color elements and material elements.Finally,through the further verification of the design practice,a set of intelligent shared car concept design cases with innovative value and certain feasibility,which is in line with the market demand and academic requirements,and a theoretical study of shared automobile design modeling language in the context of intelligent driving are extracted.