HT Company Decoration Material Mall Project Business Plan

Through market research and analysis,HT group finds that the scale of China’s building decoration material industry is more than 1 trillion yuan,and the scale of manufacturers and distributors in the industry is generally small,with low market concentration,opaque price and huge development space.Therefore,Therefore,HT intends to take advantage of the major shareholder HD Group’s supplier resources,financial strength and brand advantages to launch a material mall project to intervene in the field of material sales.Initial investment funds of the project are to be raised through equity financing to major shareholders.Before making investment decisions,major shareholders need to know the investment decision indicators and risk status of the project.Therefore,this paper intends to introduce the investment scale,operation mode,investment risk and specific implementation plan of the project to major shareholders through the research form of business plan,and calculate the relevant investment decision-making indicators in the business plan,so as to encourage shareholders to participate in investment..Firstly,this paper expounds the investors,business model,core competitive advantage and prospects for development of the project;secondly,it uses marketing theory to subdivide HT company’s material mall project into market segments,determine target customers and market positioning,and design marketing strategies;secondly,it plans the operation management of the project,discusses the specific operation plan,and determines the project group.Finally,through professional financial management theory knowledge,we measure the return on investment,net present value of Finance and other indicators of the project,evaluate whether the project is worth investing according to the measured investment decision-making indicators,and use sensitive factor analysis method to evaluate the investment risk of the project,and formulate corresponding countermeasures.Through the research and analysis of this business plan,we can know: 1.The market capacity of decoration materials is large.Through market segmentation and the choice of target market,the market of this project is positioned in the sale of high-end decoration materials.It is aimed at the middle and high-income groups aged 30-50.It has broad market prospects to sell building materials through the mode of online and offline 020.2.By estimating the net cash flow of the project in the past ten years,the NPV value of the project in the past ten years is 46.797.75 million yuan,the return on investment is 18.42%,the revised return on investment is 14.44%,which exceeds the necessary rate of return of 9.51% of the project.The economic benefit of the project is very optimistic and has investment value.3.Quantitative analysis of the project by sensitive factor analysis shows that the project will have risks in the process of investment,but the risks can be controlled,and the risk can be avoided by strengthening sales management.