A Study On The Product Design Of Mencius Cultural Creation In Zoucheng

In recent years,with the vigorous development of China's economy,people's spiritual and cultural needs have been constantly improved,to a certain extent,has promoted the rise of modern tourism industry.The tourism of literati's hometown and historical sites has not only cultural,storytelling,but also unique brand,directionality,and the demand for related tourism products has also improved with the progress of the times.Culture as a symbol of national soft power,cultural and creative industries represented by the Palace Museum,the integration of culture and modern products familiar and innovative,not only has commemorative value,but also has the value of use.The increase in sales of tourist souvenirs can boost the economic income of scenic spots and museums,and make them better fed back to museums.And the protection and sustainable development of scenic spots.This paper takes Mencius Scenic spot of Zoucheng,Shandong Province as the research object,through the collection of documents and field investigation,we know that Mencius is a Confucian master,has the title of "Yasheng",and is regarded as the representative of Confucian cultural idealism.Zoucheng,the hometown of Mencius,has a strong historical and cultural heritage,and many historical stories have been handed down,and there are relatively complete places of interest,such as Meng Fu,Meng Temple,Meng Lin,Meng Mu Temple,and so on.Through the analysis of the design of the cultural innovation product,this paper provides a certain degree of theoretical support for the design,highlights its cultural characteristics,and puts forward some feasible suggestions for the transformation from the elements of the famous person's former residence to the cultural innovation product.