Research On Cabin Service Quality Improvement Strategy Of T Airlines

With the development of economic globalization.China has gradually been introduced the concepts of advanced service from developed countries in the world;as a result,the service level of some industries has been greatly improved.However,the service concepts in the aviation field in China have not kept pace with such development,which makes the service level in the aviation field somehow lower than in other fields.One of the most important components of the aviation service systems is the quality of cabin service.There are lots of problems in the cabin service quality need to and worth to find out relevant solutions.Based on the study of service quality related theories,this paper applies it to the study of cabin service quality and takes the cabin service quality of T Airlines as the research object.The improvement strategies for cabin service quality summarized from this paper are helpful to the development of the aviation service industry.At the same time,through the innovation of service products,makes the airline enterprise competitiveness unceasingly enhance,and then helps the promotion of overall industry of aviation service in China.This paper uses the method of literature research to summarize the theory of cabin service quality and the design of questionnaire is based on the SERVQUAL scale,and uses the form of questionnaires survey to study the traveling situation of passengers of T Airlines.Analyze and summarize the relevant data collected by the questionnaire,and finally find out the evaluation and suggestions from passengers on the cabin service quality of T Airlines,and then continue to study the reasons for the problems in the service quality of T Airlines cabin,and put forward specific concrete proposals and recommendations for the direction of the improvement of cabin service quality.This paper can help T Airlines to find out the existed problems at the current stage,and from training management,management systems,hardware facilities and equipment,on-board meal types and innovative ideas to improve it.This is very helpful for the future development of airlines.