Design Of Experiential Teahouse Based On The Culture Of Xinyang Maojian Tea

XinYang MaoJian is one of the traditional Chinese famous teas.Its formation and development has gone through a long process.XinYang people have also developed the habit of drinking tea in daily life.Combined with the development of tourism,the distribution of teahouses in XinYang area has gradually increased.XinYang MaoJian Teahouse is a place for consumers to enjoy tea and exchange,and also a carrier for spreading tea culture.It not only creates rich culture,but also visually displays the regional characteristics and the development of market economy.The simplest and most straightforward expression of the word "experience" is to know things in practice and experience things personally.The experiential teahouse is based on people and combines the needs of different consumer groups.In the space environment of teahouses,through interactive design of functional areas,consumers can have a deeper understanding of tea culture in the process of tea.Introducing experiential consumption into the design of the teahouse not only changes the consumer’s feelings,enhances the spatial culture atmosphere,but also promotes the transformation of the teahouse design style.This paper mainly includes four parts.The first part,through the analysis of the information of teahouse design at home and abroad,the development background of the teahouse and the market situation,the research direction and innovative ideas of the paper are clarified.The second part starts with the MaoJian tea culture with the characteristics of XinYang,analyzes and studies the current The current situation of teahouse design in XinYang area,and the design features of the combination of teahouse and experience,summed up the difference between XinYang traditional teahouse and experiential teahouse.The third part,the experiential teahouse is designed in the spatial layout for people’s emotional needs.In the space furnishings,light and color,material selection and use,closely combined with the people-oriented design concept,to create the atmosphere and cultural charm in the tea room space layout;the fourth part,around the XinYang MaoJian experience teahouse design,from the consumer group The positioning,environment and other aspects are elaborated,combined with the display of the effect diagram,to sort out the overall spatial layout of the experiential teahouse.The fusion design of the experiential teahouse and the MaoJian tea culture enables consumers to have a rich experience in the process and better disseminate the MaoJian tea culture of XinYang.