Market Forecasting And Market Entry Strategy Of A Company's New Energy Vehicle

In 2018,China's automobile production and sales were 27.81 million and 28.08 million,respectively.Although the production and sales decreased compared with the previous year,they still ranked first in the world.With the number of car sales hitting new highs,China's oil demand and supply gap is growing.At the same time,the problem of air pollution in various cities is serious,and the air quality is seriously reduced.Therefore,the development of new energy vehicles is not only an important measure of China's energy security strategy,but also an inevitable choice to solve air pollution.Since 2014,China's new energy vehicles have entered the stage of rapid development under the guidance of the state subsidies and the dual policy of "double bonus points" for vehicle manufacturers,and the market has seen an explosion of demand.A company,as one of the important main engine manufacturers in the automobile industry,has become imperative to develop new energy vehicles with the implementation of the national "double integral" policy and the impact of the future new energy vehicle market.In this paper,with the market competition strategy theory,environmental threats young model theory,based on the new energy automotive industry analysis of the current situation and problems,affect future industry government policies,laws and regulations,providing competitive enterprise,consumer demand,various research,summed up the future development direction of new energy automobile market and opportunities.By forecasting the total demand of the future market and analyzing the demand of the market segment,we can precisely locate the customer group,clarify the customer demand and meet the consumer demand to the maximum extent,so as to obtain the market recognition,market share and profit and ensure the sustainable development of the enterprise.Combining with the industry supply situation,market segmentation prospect analysis and the current actual situation of company A,as well as its own competitive advantages,the entry strategy selection,product positioning and segmentation are given.As A traditional auto enterprise,under the multiple pressures of gradually declining manufacturing profits and upgrading market demands,company A is studying how to transform itself from A traditional auto manufacturer to A mobile service provider.It will be an important step for the future development of A company to realize "overtaking on A curve" by studying the new energy vehicle,an emerging market,and combining the current enterprise situation of A company with the help of the new energy market.At the same time,with the help of the new energy market,the market share of company A will be increased,and the industrial upgrading of the whole value chain will be realized through the differentiation strategy,which will also lay A good foundation for the future development of company A.