Research On The Design Of Derivatives Of Chinese 24 Solar Terms Based On Cultural In Situ

The"twenty-four solar terms"is scientific and practical,and it is not only the result of the observation about the astronomy,meteorology and phenology in our country but also the reflection of poetic life as well as the pursuit of science.In addition,due to the rapid development of cultural creative industry and the policies of national culture,the people in modern age,especially the contemporary young people,have a growing demand for culture and creative product.However,the research of design about culture derivatives of twenty-four solar terms is still in the primary stage at present,and there still exists the problems of lacking a relatively complete theory of creating derivatives and building brand.And there are also problems such as the insufficient applicability and creativity.This paper focuses on the current development of cultural and creative industries,and mainly studies the in situ theory of the twenty-four solar terms and the development of this as well as the design of the cultural derivatives system.I try to make a new breakthrough on the basis of the original development,and then to mix the cultural connotation and the spirit into the derivatives design,in order to create creative products which can meet the demand of the present age.This subject takes the inheritance and development of solar terms as the starting point,takes the solar term cultural in-situ and cultural and creative products as the carrier,and explores the development of solar terms of twenty-four solar terms through visual design.By strengthening the combination of theoretical research and practical research,and developing an independent brand for the non-material culture to unite consumers and derive their derivatives from the practical products in daily life,we hope to achieve the goal of helping the 24 solar terms of natural sciences,life philosophy,folk culture and other knowledge dissemination,and promote the development of cultural and creative industry.The innovation of this subject lies in two aspects of theory and practice.Theoretically,it converts the twenty-four solar terms culture in situ into the"in situ" design of present derivative products,that is,the current design context.Practically,design mode for cultural derivatives of twenty-four solar terms will be defined,the brand will be built,and the IP image will be created.In the research of this paper,firstly,from a multi-angle analysis,the in situ factors that affect the culture of twenty-four solar terms will be analyzed and the twenty-four solar terms culture is classified and sorted.Secondly,based on the theoretical basis of twenty-four solar terms cultural homeostasis,and the analysis of relevant success cases the development path of derivatives brand will be explored to be used as a follow-up derivatives development basis.And then,according to this development path,the twenty-four solar terms Cultural independent brand "24 XIAOWU"and the brand IP image will be established,and then the design of derivatives will be carried out.Finally,through the design of practical achievements of this project to explore the design of twenty-four solar culture derivative products,with a view to provide some reference for the design and development of other folk culture derivatives.