The Research On Informatization Strategy Of SD Airlines

With the development of information technology,all walks of life around the world are gradually transforming into information-based production methods.All enterprises attach importance to and accelerate the construction of information technology,aiming to form an efficient and sustainable core competitiveness through information construction.In the civil aviation field,for the characteristics of industries with high safety requirements,high operational pressure and a vast number of users,it is necessary to enhance the dispatching operation efficiency and service quality of civil aviation enterprises through informatization means,and build enterprises on information technology.This requires enterprises to attach great importance to the construction of information technology,and raise it to the strategic level.As part of the enterprise development strategy,it will fully carry out the strategic planning of informatization and make the information construction work efficient and stable.Under this circumstance,this paper takes SD Airlines,the local aviation brand in Shandong Province,as the research object.Using SWOT environmental analysis tools to analyze the external environment and internal environment faced by SD airlines’informatization development,and its own advantages and disadvantages,and using the analysis results to make a comprehensive SWOT analysis matrix for the company’s development environment.The environment has a comprehensive and in-depth summary.Then,through the specific key success factor method and strategic target set transfer method,the basic direction and content of the company’s information development planning in the next five years are found:building an IT governance system,forming a top-level design specification,building a unified information application business platform,building data management architecture,improving the overall structure of information infrastructure,establishing e-commerce platform and emerging information technology applications.At the end of this paper,the safeguard measures for the implementation of the strategic plan are proposed in a targeted manner:establishing a continuous informatization planning working mechanism,innovating the business matching organizational structure,and strengthening operation and maintenance system construction and emerging information technology applications.The domestic civil aviation industry generally started late in the construction of information technology,nor did it form a general awareness and methodology of information strategy planning.This paper is aimed at the strategic management tools used by SD Airlines’ informatization strategy.The path and method in the strategy formulation process can provide some reference value for other companies in the industry.