Study On Obtaining Customers' Strategy Of Shanghai Yixin Company

Small and medium-sized enterprises(SMEs)is conducive to the our country economy development,in expanding employment,promoting professional collaboration,and promote technological innovation,innovative business models are playing an increasingly important role.In frequency policy warm wind blowing,the domestic market quickly developping,the number of SMEs rapidly growing,how to seize opportunities,overcome the shortcomings of small scale,winning tenacious survival and rapid development,is one of the focus problems of the current social and economic development.Shanghai Yixin company(SYC)is one of SMEs in two years,based on traditional decoration industry,taking part in the Internet marketing actively,in "how to obtain customer resources" this problem concerns the key of SMEs,advancing with The Times,finding out a set of characteristic road of the company development.Based on the research of the customer strategy,the thesis can provide a new reference to SMEs.In this paper,the application of customer satisfaction,customer relationship management and data analysis of related theory,through the Kano two-dimensional attribute model,IDIC model and secondary data analysis model,carried on the thorough analysis to obtain the customer resources of SYC,and puts forward suggestions on the subsequent development.In terms of customer satisfaction survey,questionnaire,Kano model is adopted to improve customer satisfaction by ten prioritization function points,points out that the essential attribute of the necessary construction properties,purchasing agency brand products on sb's behalf,expectations of the warranty service especially evident influence on customer satisfaction should be as the focus of the follow-up work to improve.In terms of market competition analysis,objective analysis of the market competition environment and the current situation of the development of the Internet home outfit,typical significance of the three types of business model in the industry carefully studied,and on this basis,the advantages and disadvantages of SYC to participate in market competition have been carried on the comprehensive SWOT analysis,and further puts forward the SYC market competition strategy.In terms of company's business management analysis,based on domestic outfit consumer decision-making chain,though the IDIC analysis method,studies detailed measures of SYC in customer information collection and identification,come up with SYC customer acquisition resources taken by the related strategy combinations.Finally,put forward to continue to study the problems and suggestions for the subsequent development of SYC.