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The Impact Of Customer-based Relationship Transaction

Posted on:2019-08-17Degree:MasterType:Thesis
Country:ChinaCandidate:Q RuanFull Text:PDF
GTID:2382330596962850Subject:Senior management of industrial and commercial management
Abstract/Summary:PDF Full Text Request
The decoration industry to enter cost is low,market ichthyosaurs fraud,in order to Z company always remain competitive in the changeful environment,this paper hope through the analysis about the present situation of Z decoration company,study the operating problems of Z decoration company,and then provides the operating system for Z company.The research finds that Guanxi depended customer seeking,passive financial management,short-termed decision making,and loose relationship with suppliers are four factors that lead to supply chain dilemma.This paper first introduces the background and significance of the topic,and introduces the relevant theories and tools of enterprise diagnosis.Then the development history and current situation of the enterprise are introduced,and the current operating status of Z company and the external environment such as economic,technological and industrial development are analyzed.Secondly,it makes a diagnosis and analysis on the project acquisition,project quality,supply chain system human resources and enterprise culture ofZ company.Finally,Suggestions are made on the improvement of the future operation system of Z company from eight aspects,including overall operation system improvement,organizational structure,quality management,financial management,supply chain system construction,brand management,human resource management and construction enterprise culture.
Keywords/Search Tags:Customer-based relationship transaction, "Guanxi", Social relationship-based dependence, Case study
PDF Full Text Request
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