| After the outbreak of the financial crisis that swept the world in 2008,the shipping market,which dominates the global transport market,fell into a low ebb.As the banking industry tightened its credit,the problems of ship financing emerged one by one,making shipping companies encounter various problems in the operation process.In such circumstances,as an emerging financing mode,shipping financial leasing has risen rapidly,and a large number of companies mainly engaged in shipping financial leasing have emerged and quickly occupied the market.At present,with the profound reform of shipping market and the leap development of leasing industry in the past 10 years,China’s maritime finance industry has stood at a new historical starting point.Financial leasing companies also need to attach great importance to risk management and acceleration of upgrading from capital advantage to professional advantage.X company is affiliated to a local financial holding group in Guangdong province.The company has a good business background.The company hopes to optimize the existing shipping financial leasing operation mode,improve the market share and meet the company’s strategic development needs in its development by increasing and improving the shipping leasing business.Taking X company as the research object,this paper conducts research on its existing operation mode,and finds out the disconnection between its operation mode and the market by combining the research theories and cases of domestic and foreign scholars.This paper also finds some problems and conducts cause analysis,and finally puts forward corresponding improvement suggestions.This paper believes that there are still someproblems in X company’s current operation mode in terms of capital utilization rate,business structure and market expansion,and its inherent operation mode has become the main bottleneck of X company’s development.Based on the research on the operating situation,environment and operation mode of X company,this paper finds some operation problems of X company and conducts the reason analysis.Under the theoretical guidance framework of literature review at home and abroad and in combination with the actual situation of X company,the optimization scheme is proposed;First of all,X company’s introduction of shipping industry strategy is playing a big role in improving the business structure of shareholders,which solves the over-reliance of X company’s single leaseback mode.Secondly,it optimizes the operation structure and improves the financial strength.The company develops from resource-oriented to market-oriented,and from a vicious customer cycle mechanism to a virtuous one.Optimization of the risk control process makes all stakeholders share risks and benefits,try the internationally successful industrial fund operation model,absorb social capital to expand business scope,and form the competitive advantage of company X.Some of the optimization schemes have been implemented.Through a series of analysis and research,X will become a major brand in the shipping financing and leasing industry in south China and provide reference for similar enterprises. |