The Feasibility Analysis Of The Application Of Virtual Reality Technology In Agricultural Machinery Marketing

In recent years,the world's science and technology is undergoing magnificent changes.As technology advances,the development of virtual reality technology is more and more favored by the market,and virtual reality technology has gradually entered into every aspect of our lives.At the same time,it also plays a significant role in the final display of agricultural machinery sales.Based on the above background,the author has the idea of applying virtual reality technology to agricultural machinery sales.Although the current virtual reality technology has just been involved in this field and the data of application technology that can be referred is not enough,but it still provides a wide space of application research.This paper mainly studied the application of virtual reality technology in agricultural machinery marketing,and tried to provide new developing ideas for the marketing of agricultural machinery through the process of virtualization of the use of agricultural machinery.Through virtual reality technology,the current traditional way of agricultural machinery sales might be changed.While studying previous papers,this paper adopted the questionnaire survey and interview method to determine a specific program of agricultural machinery sales.According to the survey,it is found that virtual reality technology can improve the efficiency of agricultural machinery marketing and promote the development of agricultural machinery sales.But there are still many problems in this area.For example: The technology is under-developed;the marketing personnel consciousness is not in place;the marketing personnel lacks training;the publicity is not enough and so on.On the basis of raising the problems,this paper puts forward some suggestions,such as increasing technical input,actively organizing training,cultivating talents and increasing publicity.It is hoped that the results of this paper can provide effective data for subsequent development research and summarize the technical rules of virtual reality technology in the application of agricultural machinery sales,thus creating the conditions for popularizing this idea.