Research On Application Of Motion Design In Mobile APP Interface

The popularity of smart phones has accelerated the development of mobile Internet.Mobile phone apps have emerged.With the increasing number of mobile applications,apps on the market tended to homogenization.Simple functionalities have not been able to meet the needs of the users.User experience has gradually become the key to retaining users.As an indispensable part of user experience,motion design is also concerned by major mobile platforms.It changed the rigid interaction mode in traditional static interface.It also narrowed the distance between users and products.Motion design has become a bridge connecting users and interfaces.At present,the development of motion design is not mature enough.Most of them stay at the visual level.How to use motion design to create value for product experience needs more exploration and thinking.Starting from the rise of dynamic design,this paper expounded the origin and connotation of motion design.Through the description of the development background of mobile app interface,the development status of mobile motion design in mobile products was analyzed,and the difference between WEB and mobile terminal was also discussed.Secondly,by summarizing the classification of motion design in the mobile phone app interface,it made clear the difference between the time,the way of presentation and the different types of target orientation.Combined with the basic elements and features of motion design,it profoundly analyzed the principle of dynamic effects.Thirdly,the four roles of motion design in mobile applications on guiding prompting,content feedback,spatial hierarchy and use experience were put forward,and the value meaning of dynamic design was clearly defined.In the end,efforts were made to look for design strategies for motion design in mobile phone apps.They were elaborated in terms of aesthetic mood,immersive experience,emotional resonance,and brand awareness,and presented a comparison of external vision and intrinsic experiences,as well as brands.Comprehensive design strategies provided a theoretical basis for new developments in motion design.In the era of mobile Internet,exploring the new strategy of motion design in mobile APP interface was of great significance for the new development of future interface design and the creation of mobile applications that met the needs of the times.It provides a new idea for the expansion of the design field.