Based On DuPont Analysis System Of Cosco Ship Hold Company Profitability Analysis

At present,as a general view,the shipping industry in China is the basic service industry of the national economy.As we all know,shipping industry guarantees the sustainability of trade,and is closely related to the economic transformation and the realization of globalization.It can be said that the development of the shipping industry to some extent to ensure the stability and security of our society and economy.Container shipping industry is a cyclical industry,since 2008,the impact of the financial crisis,the shipping industry capacity supply and demand imbalance,freight continued to fall sharply,the consolidation market has long been in a slump.2016,the market price once fell to a record low,the global shipping industry generally bear the loss of pressure,August 31,2016,South Korea's first big,the world's 7th largest shipping company to the court bankruptcy,February 17,2017,Seoul Central Official court officially declared that Korea into the maritime bankruptcy.China has not been spared,the shipping industry listed companies in the large area of the loss of these companies not only hinder the operation,but also the whole society of creditors and shareholders caused unacceptable frustration.China Shipping industry leading enterprises "China Ocean"and "CSCL","Phoenix" and other central enterprise for many years of huge losses,while China Ocean has once become the largest-share market St Company.COSCO Group and China Shipping Group incorporated in 2016(hereinafter referred to as"COSCO Ship Hold"),but the combined container fleet ranked fourth of the world's COSCO Ship Hold in 2016 again loss of 9.9 billion,the prospect of a pessimistic.According to the industry cycle of shipping industry,COSCO Ship Hold can improve its comprehensive competitiveness and ultimately achieve sustainable development by grasping the historical opportunity of "all the way" strategic planning,facing the global market,optimizing the allocation of resources,creating the advantage of differentiation,combined with the reorganization and the lean management.Starting from DuPont model,this paper analyzes the financial situation of COSCO Ship Hold in China's shipping industry,and combines the operating results and financial situation of the enterprise to analyze the profitability of COSCO Ship Hold,from the perspective of financial management,To find out the main factors that affect the profitability of COSCO Ship Hold are the growth and profitability of enterprises,which seriously weaken the profitability of the enterprise.Combined with the characteristics of shipping industry,the main related factors influencing the profitability of COSCO Ship Hold are combined with the competitive strategy of COSCO Ship Hold,and the relevant suggestions are put forward to improve the management level and profitability of the company,which provides a way for the realization of business objectives.