A Case Study On The Financial Strategy Of Lepu Medical

With the continuous development of economy,people’s living standards have been greatly improved.The great enrichment of material life has also updated people’s concerns about their own health level continuously.Since the 19 th National Congress,the reform of medical and health services at the national level has been pushed into new areas.The reform has brought new opportunities for domestic-funded medical enterprises to seize the market opportunities,the use of financial resources also confronts new requirements.Studying the financial strategy of medical enterprises in the context of rapid domestic reform has not only provided practical reference for enterprises in the industry to improve their own financial strategies,but also has the vital meaning of theory.This paper chooses Lepu medical as research object.Based on the literature research results of the domestic and foreign financial strategies,this paper analyzes the specific formulation and implementation steps of each financial strategy.By summing up the basic ideas and unique features,this paper tried to provide ideas and reference for other enterprises in the medical industry to use financial strategy more scientifically in their development.Through the horizontal comparison with other cardiovascular equipment enterprises in the medical industry and the analysis of Lepu’s financial strategy,this paper finds that the financial strategy of Lepu medical not only effectively supports its overall strategy but formed a complementary capital cycle.Through diversification of funding channels,proactively investing in emerging medical fields,involving hospital terminal resources and strategy dividend distribution,this company gradually transformed its financial strategy from steady to expansive,and gradually build a closed-loop industrial chain for the whole company,while the idea is also worthy of similar medical companies in the industry to learn and expand.