Research Of Customer Demand For High-end Equipment Manufacturing Based On Website Access Behavior

The high-end equipment refers to the class of technical equipment that has high-tech,high investment funds,involving many disciplines and long service life.The general,it needs to organize cross-sectoral,cross-sectoral,cross-regional manufacturing forces to complete.Such as high-end CNC machine tools and robots,aerospace equipment,marine engineering equipment and high-tech ships,advanced rail transportation equipment,energy and new energy vehicles,electrical equipment,agricultural machinery and equipment.As the core and key equipment manufacturing industry,with the development of information technology,Internet and high-end equipment under the big data environment manufacturing industry has become the commanding heights of global economic competition.The 2010-2020 China's high-end equipment manufacturing industry research and development strategy Research report shows that the development of high-end equipment,user needs must be oriented to meet the individual needs of users(requirements)is the starting point of high-end equipment manufacturing and foothold.Compared with the traditional way to obtain the demand,the Internet era of corporate marketing Web site records a large number of user access behavior data,these massive and clean data contains a large number of customer demand information,with high value.But these data can not be directly used,how to extract useful information from these raw data,it has become a new era of high-end equipment manufacturing needs to solve one of the important issues.This paper aims to study the high-end equipment based on customer access site corporate customer behavior data for high-end equipment user access requirements,specifically to solve the following three issues:(1)Research on the expression and construction method of customer demand knowledge of high-end equipment products.In order to extract the customer demand from the customer access behavior of the high-end equipment enterprise website,this paper proposes a method to express and construct the customer requirement of high-end equipment products based on domain ontology,which includes three parts: conceptual model,knowledge base template and knowledge acquisition.First of all,for the conceptual model,we propose to formalize the expression of customer requirements and map it to domain-based knowledge representation method.Secondly,For the knowledge acquisition,a method based on wrapper generalization is proposed to extract the high-end equipment web page template.(2)Research on demand feature extraction method in high-end equipment product customer comment text.Aiming at the text features of product reviews on the high-end equipment enterprise marketing websites,this paper proposes a method to extract trigger words based on demand,which includes high-end equipment product feature word recognition,basic customer demand detection and text content identification part.(3)The high-end equipment user's demand clustering method based on high-end equipment enterprise website customer access behavior is studied.Based on the analysis of customer demand behavior,a clustering method based on user preference is proposed.The method includes data modeling,user clustering and user characteristics induction.In the end,we design and implement a set of high-end equipment based on high-end equipment business users access to user behavior data acquisition method.