Profitability Analysis And Prospect Of BYD Limited Company

In recent years,China's economy has developed rapidly and gradually moved towards maturity in the process of integrating into economic globalization.As is known to all,the new energy automobile industry is the current emerging industry,and its emergence and development will inevitably lead to the emergence of new leading enterprises.However,before the leading enterprises in the industry are actually produced,many enterprises have already invested in the development and production of new energy vehicles with a view to the title of the industry leader.Byd as the most outstanding in the new energy automotive industry in our country,the company's profitability,profitability is sustainable,its profit structure is reasonable,in the development of the industry in the future can continue to maintain leading position,answers to these questions can help enterprise managers objectively evaluate enterprise performance,more help investors to make objective evaluation to the company.This article first defines the concept of profit and profit ability,from the level of profit,profit structure and the degree of cash guarantee three aspects to analyze the profitability of the company,and analyzes from the company's macro environment,industry chain layout,the Angle of investment in research and development capabilities and assets of the case company's future profit potential are analyzed.The results of this study show that:(1)At present,BYD has a gradual growth trend in profitability,but its growth trend is not obvious.Besides,BYD's earnings are mainly from government subsidies,and cash support capability is relatively weak,so BYD's profitability needs to be improved.(2)Industry analysis shows that the future of new energy vehicles will become an inevitable trend of the development of the automotive industry.In addition,our government strongly supports the development of new energy vehicle enterprises from policies.Therefore,the future market of the industry has potential to be underestimated.In addition,BYD has gained the leading position in the new energy automotive industry.The market is the first in the world,and has established a complete layout of the new energy automotive industry chain.The R & D capability and input and output volume are better.The core of asset investment is new energy vehicle business.So,BYD has a good profit potential in the future.In short,in view of the overall trend of the new energy auto industry and the current investment analysis of the case company,the future development potential of the company can be expected.This paper,based on the specific reasons and the impact of the company,puts forward some suggestions for further enhancing the profitability of BYD,and puts forward suggestions to reduce production cost,strengthen talent training,adjust and perfect the strategic layout of the company,and establish a good brand image,as well as the new energy automobile industry and its industry.Its company provides an important reference.