Architectural Design Strategy Of Leisure Agriculture Park Under The Theory Of Experience Consumption

In recent years,the state has focused more and more on the development of leisure agriculture tourism and rural tourism,and leisure agriculture tourism has become one of the ways people resort.With the advent of the experience economy era,leisure agriculture parks will use the rural environment and agricultural production as the basis for the development of leisure agriculture tourism,and pay more attention to the visitors’ sense of experience in the park.However,in many leisure agriculture parks in China,there are architectural areas.Features such as inconspicuous features,regularization of functional spaces,difficulty in controlling buildings,and other issues affecting tourists’ experience of consumption are related to the healthy and orderly development of recreational agricultural parks.Therefore,the importance and necessity of studying the architectural design of recreational agricultural parks are highlighted from the perspective of experiencing consumption.It will help enhance the visitor’s sense of experience and will also increase the economic benefits for the park and create a good situation for sustainable development.This article explores the characteristics of recreational agricultural park construction under the influence of consumption,and analyzes and summarizes the design strategies and suggestions of leisure agricultural park architecture according to its connotation of the world experience,leisure experience,aesthetic experience and educational experience.First of all,from the basic research on the leisure agricultural park construction,summarize the scope covered by the leisure agricultural park construction and classify it,and then sort out the development process of the building within it,and analyze the characteristics of the building under the influence of the leisure experience..Based on this,combining the actual cases at home and abroad to analyze the design features of leisure agricultural park buildings,and combining the experience of consumption theory to analyze and summarize.Finally,the theory of experience consumption was combined with the design strategy of leisure agriculture park buildings,and the design strategy was applied to the actual case of the construction of leisure ecological tea garden in Chengkou County.The study of recreational agricultural park architecture from the perspective of consumer experience was conducted on the basis of national policy guidance.It conforms to China’s current social background and trend of the times,and also makes up for the research vacancy of leisure agricultural parks in architectural design.Of course,there are many factors that affect the design of leisure agriculture parks,such as capital investment,government policies,social development,and so on.This article focuses on the exploration of the architectural design strategies of recreational agricultural parks under the influence of consumer experience,which is of universal significance.It is true that in today’s society diversification,the mode of experiencing consumption is also continuously developing and improving.In the future exploration and exploration,there will be more other areas involved in the study of architectural design of leisure agricultural parks.Through diversified design patterns,the sustainable development of leisure agriculture in China will be promoted.