Research On Customer Satisfaction Of Fuxin FAW Volkswagen 4S Shops

Fuxin FAW-Volkswagen 4S shops,customer satisfaction as a measure of the store operation quality and service quality standard of comprehensive,is a derivative of the free competition in the market economy environment.Under the condition of the complex and changeful market environment,the imperfect management mechanism is not flexible,personalized service,after-sale security system is not sound and other factors,can’t meet customer expectations and demand,reduced the store’s good image in the customer heart,affect the store’s brand image.From the analysis of customer satisfaction of Fuxin FAW-Volkswagen 4S shops,how to use the theory of customer satisfaction,under the condition of Fuxin FAW-Volkswagen 4S shops,scientific design of the questionnaire,using the questionnaire of Fuxin FAW-Volkswagen 4S shops customer satisfaction was measured,and to obtain objective data statistics and analysis.Through the data statistics and analysis,extracted the influence of Fuxin FAW-Volkswagen 4S shops customer satisfaction factors are customer expectation,perceived quality,perceived value,customer satisfaction,corporate image and customer loyalty.Through analyzing the classification of the questionnaire data obtained,the analysis of the influence of Fuxin FAW-Volkswagen 4S shops advantage factors of customer satisfaction with the disadvantaged factors,and put forward to improve the store for vulnerable factors of personalized service improvement suggestions.