Rhine Star Benz Special Vehicle Construction Project Business Plan

Since the reform and opening up,the automobile has become the basic demand of luxury goods,which has been rapidly popularized in China.According to incomplete statistics,there are 300 million cars in China now,and people’s lives are increasingly dependent on cars.At the same time,the relevant functions and performance of the automobile have not been satisfied with the differentiated needs of people.Produced by special cars through specialized works to living in the car,rv,satisfied with the living of people’s living needs car,rv,and enterprises to upgrade the function of the existing vehicle demand is becoming more and more urgent,vans,ambulances,increasing need of vehicle,factory,etc.At the same time,people also put forward higher requirements on vehicle chassis performance.The special cars and commercial vehicles that have been refitted on the mercedes-benz chassis of the world’s first brand are gaining popularity and popularity.At present,the main domestic mercedes-benz reassembly plant in Beijing,Shanghai and jiangsu and zhejiang provinces.As the central plains,henan is the country’s most populous province,motor vehicle ownership is at the top,at the same time,the perimeter of the hubei and henan,anhui,shandong,hebei,shaanxi have a mercedes-benz special special automobile works.It is not only the layout of Benz in China,but also the demand of the market.In this paper,based on the analysis of special automobile market demand,the Rhine company introduction and investment advantages,suitable for special depot project implementation,product introduction and the marketing strategy and financial risk analysis,etc.,in the henan region to establish the necessity of the mercedes-benz special depot project.According to the research of this paper,as a mercedes-benz dealer group,it has the advantages and guarantee of technology,personnel and sales market.Rhine star products are highly competitive in the market.The company’s process layout is also in line with the requirements of the ministry of industry and information technology and the national development and reform commission,as well as a manufacturing enterprise,which meets the requirements and standards of relevant national departments.At the same time,this project has a broad market prospect,strong profitability and a good return on investment.Meanwhile,it also fills the gap in the market of mercedes-benz special vehicle in henan province.