Study On The Competitive Strategy Of Heavy Trucks In FAW Jiefang Automotive Co.,LTD.

In recent years,as consumer demand has continuously promoted the rapid growth of the logistics industry with the sustained and rapid growth of the national economy,the market demand for heavy truck products is gradually increasing.The theory of "made in china 2025" and "internet plus" and its application and practice in the manufacturing industry will promote the rapid development of automobile industry.At present,major domestic truck manufacturers have been seeking cooperation with international automobile manufacturers,have successively produced joint-venture products.is the only independent enterprise in the field of heavy truck.It must have its own competitive strategy to provide a scientific basis for the operation of the company,then it can take advantage of new markets that are more competitive.At present,the global economy is becoming more integrated,and enterprises are gradually transformed into independent market players.With the increasingly fierce market competition,the improvement of market competitiveness and the realization of competitive strategy have become the key to the success or failure of a business.In order to win the international competitive advantage,large enterprises in economically developed countries have always placed the theory of enterprise competitive strategy in an important position in the fields of economics and management and promoted the development and innovation of enterprise strategy theory.The Chinese business community did not know the international advanced theory of competitive strategy until the 1990 s.The research of competitive strategy theory is still relatively backward,and the application date of competitive strategy can not be determined.There are still a few enterprises that formally apply advanced enterprise competitive strategies to guide market competition.In this article,we aim to find a suitable competitive strategy for the development of heavy trucks in FAW Jiefang Automotive by studying the internal and external environment,opportunities and challenges,which will serve as a reference for the sustainable development of the company under the aforementioned background.This article draws on a large number of literature theory and practice,In this article,we analyze the problems and causes of the the process of formulating and implementing the competition strategy and provide theoretical and practical support and reference for the future competition strategy formulation for FAW Jiefang Automotive.In this article,we use qualitative and quantitative empirical research and analysis methods to analyze the heavy trucks competition strategy in FAW Jiefang Automotive.In this article,we use SWOT analysis model to analyze the advantages and disadvantages,opportunities and threats that heavy trucks commercial vehicle business faces in the competition of the industry.In this article,we use PEST methods to analyze the external environment of FAW Jiefang Automotive.In this article,Porter five forces model is used to analyze the heavy trucks industry environment.This article finishes the Research on the Competition Strategy of heavy trucks in FAW Jiefang Automotive,makes the planning and development project which ensure the competitiveness of heavy trucks products continues to improve in Chinese commercial vehicle market in next five years.Our research arms to promote sustainable development of both heavy trucks of FAW Jiefang Automotive and FAW Jiefang Automotive,while increasing economic efficiency,social and environmental benefits.