Research On Shandong DHZ Sports Equipment Co.,Ltd. Marketing Strategy

Due to the broad development prospects of the sports fitness industry,many companies choose to join it,and the fitness equipment industry is particularly valued by all parties.Existing companies in the fitness equipment industry need to adjust their current development strategies in order to obtain opportunities and protect existing advantages.The emergence of a large number of emerging companies has also made the competition in the fitness equipment industry more intense.As the development of China's fitness industry is in its infancy and management is more chaotic,many problems will occur during the rapid expansion process,such as difficulty in reducing costs,poor product quality,inability to complete channel construction as planned,and difficulty in coordinating R & D,production,and sales.Shandong Big Beard Sports Equipment Co.,Ltd.is a wholly-owned enterprise integrating design and development,production and operation,sales and service.It is an important manufacturer of bodybuilding products.The company independently develops and designs,adopts the forward-looking design of Italians,rigorous German technology,and manufactures 800,900,3000,4000,5000,7000 series.Its high-quality and innovative ideas,strong research and development capabilities and high-end production Equipment has built high-quality products,thus laying a strong market competitiveness.Based on the current fitness equipment marketing situation of Shandong Big Beard Sports Equipment Co.,Ltd.,the corresponding model of Shandong Big Beard Sports Equipment Co.,Ltd.'s fitness equipment marketing,market segmentation and positioning,target market selection,and sales channel management are all corresponding.Set up and build.This article is conducive to grasping the current development environment of the fitness equipment market,clarifying the internal and external environment for the development of fitness equipment to grasp the advantages and opportunities of Shandong DHZ Sports Equipment Co.,Ltd.'s fitness equipment business and development.We will effectively respond to disadvantages and threats,thereby improving the marketing level of fitness equipment and improving the economic benefits of enterprises.By solving the market development problem of fitness equipment products of Shandong Big Beard Sports Equipment Co.,Ltd.in the market competition,a unique marketing strategy for regional product promotion of fitness equipment enterprises is formed.This article analyzes and points out that the problems in the marketing of fitness equipment for Shandong Big Beard Sports Equipment Co.,Ltd.are mainly due to the further improvement of product functions,lack of flexible prices,insufficient channel development,and lack of innovation in promotion.The characteristics of the target market of fitness equipment for Shandong Big Beard Sports Equipment Co.,Ltd.are mainly manifested by the lack of concentration of publicity and sales,insufficient publicity,inconvenient purchase by consumers,and no one-stop shopping.The concept of fitness has not been formed,and retail operations have been ignored.There is no guidance during sales,and there are few people who ask and understand.The government's national fitness and various sports training bureaus,professional gyms,clubs and other centralized procurement.In view of this,this article proposes that Shandong DHZ Sports Equipment Co.,Ltd.should focus on product intelligence,product experience,and humanity in terms of fitness equipment product strategy;strengthen differentiation and value in price strategy;and channel integration in channel strategy To regulate the operation mode of distributors;in terms of promotional strategies,social media marketing,mobile marketing,and localized media should be strengthened.