Research Of Environmental Regulation Driven And Self-driven On Green Innovation Of Industrial Enterprises

Green innovation is considered an important measure in the academic community to improve and solve the problem of corporate pollution and waste.From the perspective of environmental regulation,reward and punishment policies and carbon emissions trading markets are effective ways to promote green innovation through practice.Consumers and the public’s resistance of pollution in the downstream of the industrial chain will also have an important impact on the source of pollution.From the perspective of system management theory,environmental regulation is only an external system factor that encourages enterprises to carry out green innovation.Inevitably,there is a one-sided effect.For example,command-controlled environmental regulation makes it widely subject to policy rewards and punishments and dependence on incentive policies.The existence,and the resulting corrupt behaviors such as bullying,bribery,and fraudulent awards,have repeatedly been banned,which has led the academic community to pay attention to the impact of the internal system factors of the enterprise on green innovation.In other words,environmental regulation is the most important external motivation for enterprises to carry out green innovation,but it cannot answer the question of what kind of path should enterprises adopt,how to integrate internal factors to promote green innovation,and what is the mechanism of driving green innovation within enterprises.Green technology innovation can create business benefits for enterprises through green products and technologies.Green management innovation can bring stronger competitiveness to enterprises.Therefore,there must be internal driving factors and role paths for promoting green innovation.This article discusses two issues: first,how to promote green innovation in environmental regulation;second,what kind of path can enterprises make green innovation.Based on system management theory and innovation theory,this paper studies the internal and external driving factors of enterprise green innovation.Firstly,through the discussion of the classic viewpoints such as Porter’s hypothesis,the influence of the external driving factors of the enterprise,namely the environmental regulation,is analyzed.The environmental regulation is divided into three types: command control type,market incentive type and public participation type.Meta-analysis is adopted.The law examines the impact of different types of environmental regulation on green management innovation and green technology innovation.Secondly,through the internal driving factors generated by the internal complexity of the enterprise,the path of green innovation is discussed.The questionnaire survey method and structural equation model are used to study the factors of enterprise innovation culture through knowledge sharing,relationship learning and dynamic capabilities.The mechanism of influence on green innovation.Finally,by combing the internal and external driving factors studied,this paper summarizes the theoretical and practical significance of this paper on green innovation research.