The Design And Research Of Daily Ceramics From The Perspective Of Female Aesthetics

With the rapid development of Chinese society,along with the improvement of cultural and material living standards,especially in the emancipation of women’s ideology and aesthetic consciousness.Modern women pay more attention to the taste and style of life.Their romantic feeling is higher than that of men.They are good at perceiving things around with delicate mind.Compared with men,women are more involved in the construction of life details.The choice of daily ceramics is the focus of women’s attention.It’s just a durable ceramic product,whitch is no longer the only choice to attract female consumers.At present,the products of domestic ceramic market are too popular to meet the aesthetic pursuit of women,the design of ceramic for women are even less.This paper will be based on the aesthetic perspective of women,through their own keen insight,sensitive personality characteristics,as well as different from men’s aesthetic experience,to broaden the research field of vision.At the same time,the design of daily ceramics involved in this topic is not only for women,but also for women consumers as an intermediary link,by attracting the purchase of female consumers,the purpose of driving the whole consumer market is achieved.Generally speaking,women’s emotional color in daily consumption accounts for a large proportion,how to design the daily-use ceramics that can attract women to buy,to meet the sensory enjoyment and spiritual needs of women when they buy such products,is the primary focus of design for women.Design with female consciousness is everywhere,but it has not been studied as an independent design topic in the field of daily ceramics.From this point of view,this topic takes gender as the basis of division.Firstly,it analyzes the inevitability of feminization aesthetics in the field of daily ceramics.The second is the possibility of designing for women in the field of daily ceramics.Thirdly,it analyzes the successful cases of the design of daily ceramics based on Female Aesthetics.Finally,the perceptual experience of design is raised to the rational level,and the researchmethods of perceptual engineering are used for theoretical summary and practical exploration.The purpose of the research is to lay a foundation for better serving the female consumer market in the field of daily ceramics in the future,so that the rising female group in the new era can feel the care from the details of life.